The Holy Month of Ramadan is known for giving back, spreading kindness, happiness, and forgiveness. Whether it’s through charitable donations or self-reflecting and changing your attitude during this period of time, it’s the best month to take action. Fashion brands have been giving back to the community this Ramadan, reinstalling a sense of positivity to their consumers and audiences. This is especially important during these uncertain times. 

Scroll down to take a look at the 4 UAE-based brands that have been making a real difference this month. You can even join their initiatives yourself! 

Namshi

E-tailer Namshi has partnered Dubai Cares to launch a very thoughtful initiative this Ramadan to support those in need. Namshi has launched a limited-edition collection of shirts and hoodies with Arabic calligraphy that read “life is beautiful”, selling for Dhs59. All the proceeds will be donated to the philanthropic organisation, Dubai Cares.

For more information, click here.

Damas Jewellery

This Ramadan, Damas Jewellery have started an initiative called ‘#DamasCares Donation Initiative’ where they’ll be donating 10% of every online sale in the UAE to Al Jalila Foundation in the fight against COVID-19. 

For more information, click here. 

Ounass

Luxury online retailer Ounass has joined forces with UNHCR (United Nations Refugee Agency) to support refugee families and children in the region and around the world. At checkout you have the option of donating Dhs50, Dhs100, or Dhs200 in the form of health kits and supplies to help out vulnerable communities to prevent the spread of COVID-19. 

For more information, click here. 

Level Shoes x Personage SA

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As part of UAE’s biggest community campaign #10MillionMeals, we will be donating a meal on behalf of each person tuning in to watch the award-winning writer Dana Dajani perform live on @iftarwithus page tomorrow, May 6 at 6:30pm (DXB/ GMT+4) Join to donate. #IftarWithUs #LevelShoes . . كجزء من أكبر حملة مجتمعية في الإمارات العربية المتحدة #10MillionMeals ، سوف نتبرع بوجبة نيابة عن كل شخص يتألق لمشاهدة الكاتبة الحائزة على جوائز دانا دجاني مباشرة على صفحة@iftarwithus غدًا ، 6 مايو في الساعة 6:30 مساءً (DXB / GMT) +4) انضم للتبرع. #IftarWithUs #LevelShoes

A post shared by Level Shoes (@levelshoes) on May 5, 2020 at 9:05am PDT

Luxury footwear retailer Level Shoes has partnered with Riyadh-based concept store Personage SA this Ramadan to donate meals to those most in need across the UAE and Saudi Arabia. The campaign titled ‘Iftar With Us’ has already donated 500 meals o the UAE’s biggest community campaign 10 Million Meals, while 1,000 meals were donated to Saudi Arabia’s Iftar Saeem. 

For more information, click here.