Need a lil pick-me-up today? We’ve gotchu.
Fashion houses around the world are contributing to coronavirus relief in the best ways.
The coronavirus pandemic has now globally spread and has caused many countries to go into lockdowns with cases increasing. In the UAE, Abu Dhabi and Dubai have already closed malls, beaches and parks to reduce the risk of the virus spreading. While many people may be going through global anxiety during this period of time, here’s a reminder of hope that many are also banding together to fight the repercussions of COVID-19, especially for struggling communities.
Fashion brands have been taking after the likes of iconic bad gal Riri, who – FYI – donated Dhs18.3 million to coronavirus reliefs in the US, Haiti, Malawi and Barbados.
We’ve listed all your favourite fashion brands’ charitable actions (they are definitely worth the stan).
Scroll down to read more…
[1]
L’afshar
L’Afshar supports Doctors without Borders (MSF) and their Covid-19 Crisis Fund. Proceeds from the Sierra Purple bag will be donated to their campaign that they are supporting. Find more details on the following link: https://yallagive.com/charitycampaign/covid-19-crisis-fund.
*This campaign is registered in the UAE under permit #2987 by the Islamic Affairs & Charitable Activities Department (IACAD).
10% of your donation will go to the International Humanitarian City’s emergency preparedness and response work, 4% of your donation are subtracted in fees for YallaGive.
[2]
Maxine Shoes
London-based shoe brand, Maxine Shoes, will be donating their April profits to Doctors Without Borders and Help Them Help Us, who are fighting against Covid-19 on the front lines.
[1]
Bvlgari
Luxury fashion brand Bvlgari have transformed Bvlgari Fragrance production into a stream of free hand sanitizers for Italian public services. They have also donated to the Spallanzani Hospital in Italy to acquire a new state of the art 3D high definition microscope in order to help, prevent and eradicate COVID-19.
[2]
Pretty Little Thing
CEO of the fast fashion brand PLT, Umar Kamani, revealed over an IG live that he would donate his March salary to a number of small businesses who were struggling throughout the Covid-19 crisis. He expressed: “It is really important for me to help where I can whether that be through a donation or mentoring small businesses as they navigate through this extremely difficult time. I do understand the pressures of running a small business – times were extremely difficult for me in the beginning of my journey but it is important for you all to remain positive – we will all get through this together.”
[3]
Haute Hijab
This leading US hijab brand have planned to donate 250 hijabs to healthcare workers fighting COVID-19. The CEO and co-founder Melanie Elturk said that “we’re committed to supplying hijab-wearing women on the frontlines with a fresh, sanitary hijab so there’s one less thing they have to worry about.”
[4]
Dior
The legendary luxury brand has dedicated its production site, Saint-Jean-De-Braye, to produce large quantities of hydroalcoholic gel for free delivery to the French health authorities as priority to the AP-HP. This is apart of LVMH’s initative alongside Guerlain and Givenchy.
[5]
Mango
Mango has pledged to donate two million face masks among various Spanish hospitals to help stop, or decrease the risk of further COVID-19 cases.
[6]
Gucci
Gucci, a part of the Kering Group, has also pledged to provide 1.1 million face masks to Italian health services over the upcoming weeks.
[7]
H&M
Just as high-street brands are doing their best, the Swedish giant H&M has also stated “that it will restructure its supply chain to produce protective hospital gowns instead,” according to The National.
[8]
Burberry
In the UK, Burberry are using their global supply chain network to fast-track the delivery of 100,000 surgical masks to the UK National Health Service, and are repurposing their trench coat factory in Castleford, Yorkshire, to make non-surgical gowns and masks for patients in UK hospitals.
[9]
Chiara Ferragni
Fashion influencer and designer Chiara Ferragni, and her husband Fedez, are donating Dhs410,200 to a GoFundMe fund-raiser for additional intensive care beds at Milan’s San Raffaele hospital.
We can also play our parts to help out during this pandemic by being responsible and staying home. Don’t forget to stay sanitised!