One creation can never be enough and if it’s from Huda Beauty, we want to keep em coming. Huda Beauty Investments is all geared up to bring the nutrition supplement brand, Humantra, under its wing.
Launched in October 2021 by Dave Catudal, the brand looks to help people put wellness on their priority list as well as focus on simplifying the complexity of supplements. “The #1 issue I see across all ages and lifestyle types is dehydration. It’s the simplest thing to fix, yet has the most significant benefits. If you are looking to improve your health, start with hydration,” Dave said.
“I really want to see the supplement industry level up and start treating customers as if they were close friends and family. This is the shift that I want Humantra to lead – putting the health of our clients first and making products that truly deliver better health.”
With Huda and Mona Kattan being strong advocates of holistic wellness, it’s no surprise that the newbie brand will be the second venture to join the family of HB Angels investment fund and incubator.
“I believe that developing game-changing products is key—especially ones that reflect positively on both the mind and body. I am so proud to introduce the second venture launched by HB Investments, Humantra, that will elevate health and wellness journeys,” said Huda in a statement.
What’s Humantra’s first product?
Presenting the new addition to our wellness routine, the ‘Hydration Hack’ is a plant-based, sugar-free electrolyte and antioxidant drink mix with all six essential electrolytes, that comes in two flavours – Himalayan Lime and Berry Pomegranate.
“Throughout my personal wellness journey, I experienced firsthand how great of an impact our nutrition and lifestyles have on our overall performance and wellbeing. Humantra’s mission is to help everyone maximize their health and energy by providing clean, industry-leading supplements that are super easy to use and understand starting with our first product, Hydration Hack,” said Mona Kattan.
“We can’t wait to help others discover how much better they can think, feel and perform when they build a strong health foundation with the right supplements and a few simple, optimizing habits!”
To know more about Huda Beauty Investments’ latest brand venture, click here.