Brand new feminine wellness brand Ketish has launched its first product, and it’s here to make you feel sexy. Playfully named The Quickie, this pre-play intimate sheet is lightly fragranced and individually wrapped with golden packaging that’s tantalizing in its very extreme.
Supplied
Ketish is designed to transform the feminine wellness industry here in the Middle East. The brand launched its first-ever product and we could not be more excited. The Quickie is a pre-play intimate sheet, lightly fragranced and individually wrapped with golden packaging. And while it is sexy, the sheets are also empowering, your own little secret weapon.
Supplied
“Society has taught us to be ashamed of things like body odor or periods,” says Ketish founder, Emaan Abbass. “I wanted to create a wipe that not only made women feel refreshed but was also something beautiful that they could proudly carry around, like a little partner in play.” YES, queen!
What is special about Ketish is the fact that it is inspired by real women, women who strive to eradicate the stigma behind feminine hygiene products. Whether it’s wipes, tampons, pads, or any other care product, why do women have to secretly stash them away? Why is there so much stigma around feminine hygiene products? It was clear to Emaan: she needed to help create something that women did not feel ashamed to carry—something that they could proudly flaunt, not stash.
Supplied
Mona Kattan, President of HB Investments and Co-Founder of Huda Beauty shared: “As a super busy woman, continuously living my life on the go, refreshing wipes have always been a must-have in my handbag! With The Quickie by Ketish, I finally have something sexy and luxurious that I can feel proud of! There has always been such a stigma around feminine wellness and hygiene and it’s about time we make a change. Let’s open up this topic and normalize the conversation around it.”
What’s more? The wipe is super convenient for you can drop it into a purse for a night out or a gym bag ahead of a workout, the intimate sheet’s soft, cottony material has been crafted with women’s delicate health in mind, using gentle ingredients like aloe leaf extract, coconut oil ester, and oat kernel extract.
With skin conditioning and naturally deodorizing properties, The Quickie is perfect for refreshing and cleansing the delicate skin of a woman’s most precious parts—but can also be used all over the body.
Ketish is the first brand to launch by HB Angels, a seed investment fund created by HB Investments—which is chaired by Huda Kattan—to support female entrepreneurs and mission-based start-ups.
Huda Kattan, chairwoman of HB Investments and Founder of Huda Beauty proudly said – “I have learned so much from Emaan throughout this journey about feminine wellness and all the issues that women face every day. I love the fact that we are investing in something so meaningful and powerful, and I’m so ready for the first product, The Quickie, to finally come to life. The brand and packaging are stunning – it reflects everything I would describe Emaan as: bold, sexy, and magical.”
We are *so* excited about the launch of this product. Emaan’s vision and determination to help eradicate the stigma around women’s intimate products is nothing short of inspiring.
Purchase The Quickie 4-pack priced Dhs26, and the 20-pack priced Dhs99 at getketish.com and hudabeauty.com.