H&M is collabing with one of the greatest American Denim producers, LEE, for more sustainable denim. This collection is going to be H&M’s first-ever 100% recycled cotton jeans.
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They’re also going to be sharing the Life Cycle Assessment data on their website which will show the water CO2 and energy impacts of each garment from raw materials to end of use, which is super dope.
They are combining fashion forward pieces with sustainability and featuring collections for women, men and kids, all of which will be available on hm.com and at selected stores on January 28th.
For the women’s collection we get a lil throwback to the 90’s with wide and loose cut jeans, they’re also staying on top of trends by including denim corsets and overshirts and more to complete the sustainable collection.
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For the men’s collection, they get cool workwear pieces, relaxed fit jeans (100% recycled cotton, ofc), denim bucket hats, tote bags, carpenter jeans, heavyweight jersey pieces and more.
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We get the best of both worlds with this collection, a push for change from fast fashion brands is exactly what we need to make sure we are staying stylish and trendy but sustainable at the same time.