G-Star Raw Elwood X 25 by Pharrell Williams is exactly as wild as you’d expect it to be

Pharrell Williams' Vibrant G-Star Raw Jeans Collection Hits Stores Today
Pharrell Williams' Vibrant G-Star Raw Jeans Collection Hits Stores Today
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ROYAL TARTAN PRINT

This Royal Tartan print is inspired by the tartan originally worn by the royal House of Stewart, today the personal tartan of Queen Elizabeth II.

Available for both men and women in store at G-Star Raw, The Dubai Mall, Dhs715

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ALOHA PRINT

This Aloha print is inspired by the traditional Aloha, or Hawaiian Shirt, and has its roots in Japanese tailoring. In the early 20th century, a Japanese immigrant named Miyamoto began making shirts for locals from kimono fabric with bamboo and floral prints. These became a popular tourist souvenir and made their way back to the US mainland and into mainstream culture.

Available for both men and women in store at G-Star Raw, The Dubai Mall, Dhs715

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THE CHINOISERIE PRINT

This Chinoiserie print is inspired by patterns traditionally used on Chinese-inspired ceramics and fine housewares. Typically made in white and blue and featuring several pastoral motifs including the Willow bird, the patterns became popular in 18th century England when ceramic artists adapted motifs taken from hand-printed Chinese wares imported into the country at the time.”

Available for both men and women in store at G-Star Raw, The Dubai Mall, Dhs715

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SHEPHERD’S CHECK PRINT

This Shepherd’s Check print is inspired by the traditional Shepherd’s Plaid pattern. Consisting of white and another dyed colour, it was originally used by shepherds tending to their sheep in the boarder regions of Scotland. Today it is known as the Shepherd family tartan.

Available for both men and women in store at G-Star Raw, The Dubai Mall, Dhs715

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ALPENFLAGE CAMOUFLAGE PRINT

Camouflage is part of the art of deception and is used to conceal your presence or position. This Alpenflage Camouflage print is inspired from a range of camouflages used in the high mountains of Central and Western Europe, nicknamed Alpenflage camouflage. Contrary to initial perception, its bright pattern proved especially effective in alpine terrains and urban environments.

Available for both men and women in store at G-Star Raw, The Dubai Mall, Dhs715

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TOILE DE JOUY PRINT

The Toile de Jouy print earned its name “cloth from Jouy-en-Josas” in the late 18th century, as reference to a southwest suburb of Paris. Often depicting a complex pastoral theme as a repeated pattern on a white background, Toile de Jouy prints were originally produced in Ireland and became a popular style in both France and Great Britain at the time of their creation.

Available for both men and women in store at G-Star Raw, The Dubai Mall, Dhs715

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THAI SILK PRINT

This Thai Silk print is inspired from Thai silk manufacturing, a process originally founded over 3000 years ago in South East Asia. Thai-produced silk was never very popular in Thailand. It was worn only by the makers themselves, but earned large popularity in the US and Britain post World War II when an American entrepreneur combined the silk fabric with Thai-inspired patterns and began marketing the product abroad.

Available for both men and women in store at G-Star Raw, The Dubai Mall, Dhs715

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WABASH STRIPE PRINT

This Wabash Stripe print is inspired by the Wabash fabric with a workwear pattern used heavily by the US railroads workforce in the 1800s and 1900s. The Wabash was often created using a process known as discharge printing, where the fabric was dyed and the pattern bleached into the fabric.

Available for both men and women in store at G-Star Raw, The Dubai Mall, Dhs715

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HICKORY STRIPE PRINT

This Hickory Stripe print is inspired by a type of heavyweight, dark blue seersucker used in the 19th century to make overalls, work jackets and caps for first train engineers and late employees of oil companies. Known to keep the wearer cool in hot environments (like the inside of a steam locomotive), as well as to conceal coal and oil stains, this seersucker also became popular among American college students in the 1920s.

Available for both men and women in store at G-Star Raw, The Dubai Mall, Dhs715

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WOODLAND CAMOUFLAGE PRINT

Camouflage is part of the art of deception and is used to conceal your presence or position. This Woodland Camouflage print is inspired from a pattern used in forested environments. In service since the 1960s, this pattern has multiple variations across different parts of the world and is one of the most versatile camos in use today.

Available for both men and women in store at G-Star Raw, The Dubai Mall, Dhs715

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All 25 of Pharrell’s vibrant prints

The collection will be displayed at Tom & Serg, Al Quoz following the launch

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