Staying in Dubai this summer instead of jetting off somewhere? You’re not alone.
Nearly half of UAE residents are doing exactly that this year, and most say a mall is genuinely their favourite place to spend free time, with family activities topping the list of what they actually want to do.
Majid Al Futtaim clearly picked up on that, because MAF My Summer just launched as the Group’s first fully integrated summer campaign, running from July 10 to August 31, 2026, at Mall of the Emirates.
It brings together dining, entertainment, retail, and rewards from across MAF’s brands into one connected experience, all unlocked through the SHARE app. Shop, dine and explore to collect digital stamps and go into the draw to win the Ultimate Cool Escape, worth more than Dhs15,000.
Wellness and community
Ski Dubai is going full main character energy this month. There’s a Pacsun freestyle night on the slopes (July 16 to 17, 2026), a genuinely wild Spin & Snow session with Lululemon and CRANK that pairs an indoor ride with a wellness cool-down in the actual snow (July 18, 2026). Girls Who Walk brings breathwork, a community walk and smoothies to two separate dates. And that’s just the beginning. The lineup includes the daily Mallathon track, a Lululemon Pro Race, a LEGO World Cup build, a Shiseido beauty masterclass, and a Crate & Barrel summer hosting workshop.
Family and entertainment
Ski Dubai’s Dinner with the Penguins is still one of the best cool-downs in the city, running nightly at 7pm, and the new Snow Daycation packages let the whole family trade the heat for snowball fights for a day. If you’re planning to stay for the vibes, there’s also the Kids Summer Camp, VOX Cinemas’ FIFA World Cup screenings, and Carrefour’s Bright Bites Academy for the little ones.
Shopping and dining
SHARE is where the real perks live. Earn 20X points on eligible spend, or take a swing at SHARE Millionaire; spend Dhs300 for a shot at 1 million points. AllSaints is unlocking personal styling for anyone spending Dhs1,500 or more. Still not convinced? There’s plenty more to tempt you, from complimentary blow-dries at THAT Concept Store to LEGO discounts, Carrefour travel giveaways, BOGO dining at Kempinski and Sheraton, plus Digital Mall Gift Card cashback with a bonus prize draw.
The grand prize
Collect five SHARE stamps across any activity above to enter the draw for the Ultimate Cool Escape, worth over Dhs15,000: a night at a Kempinski Aspen Chalet, Dhs5,000 across MAF Lifestyle stores, Ski Dubai and VOX tickets. Three winners are announced every two weeks.
Download SHARE here or here, and let MOE take it from there.