Hoping to blow up on Snapchat? Well, we’ve got the insider scoop on how to help yourself grow on the platform from creators who are big on the app.
Snap Stars Sara Alwari, Eisa Al Habib, and Yusuf Omar shared how they started their journey on Snapchat, built an audience and monetised the platform – and how you can too – at the 1 Billion Followers Summit in Dubai.
Keep reading for tips and tricks on how to find Snapchat fame in 2024.
Make the most of Snapchat’s Spotlight
Spotlight is the easiest way to discover the world of Snapchat in one place and see perspectives from across our community. It shines a light on the most entertaining Snaps, no matter who created them. You want to make it on the feed as if your Snap takes off it has the potential to earn up to $1000 from a single video.
Tap into the Saudi audience
With Saudi Snapchatters opening the app over 50 times every day, there is no better platform to reach Saudis. The creators highlighted the incredible reach and engagement they receive from authentically connecting with Saudi audiences, especially, with Saudi-focussed content.
Spend money to make money
Yusuf Omar shared his secret formula: production costs vs. earnings. By spending just $1000 on video production, he revealed that a well-crafted video on Discover can generate up to quadruple the production cost, an amount that’s hard to replicate elsewhere.
Be authentic and consistent
Sara Alwari emphasized the value of consistency and authenticity on Stories, highlighting she shares content from her daily life on the platform. Audiences love it when creators take them behind the scenes, she added, as it showcases the importance of delivering raw and genuine moments as well as connecting with your viewers.
Experiment
When it comes to creating content on the platform, all three Snap Stars swear by the “throw spaghetti on the wall” approach. Experimentation is key, and they encourage emerging creators to test different topics, formats, and structures – across stories, spotlight and shows – to identify what resonates most with their audience. A little secret is to use Spotlight as a funnel into Shows and Stories.
Give your audience a voice through AR
Yusuf Omer is a strong believer of augmented reality as the future of storytelling and uses the platform and its technology to empower his audience to become his creators. He explained how AR capabilities can set your content apart and recommends creating interactive and shareable AR experiences that resonate with your audience.
Nail your thumbnail
Creators are hungry for specifics on going viral, and Sara, Yusuf and Eisa addressed it head-on. They highlighted the importance of understanding content guidelines as well as identifying how videos should be structured for optimal watch time. Another crucial tip discussed was understanding what makes a tile or thumbnail stand out on the platform. They stressed the importance of nailing your thumbnail to draw viewers in.
Looking to crack social media? Here’s how to go viral on TikTok in 2024.