What if we told you we could make you go viral on TikTok in 2024? Well, sort of.
TikTok’s 2024 trend report holds some of the keys to success for going viral over the next year. Combined with some expert knowledge by the marketing team at Later, we’ve broken down the facts to bring you a fool-proof, big-sis guide to producing some srsly groundbreaking content.
From storytelling to SEO, here’s some insider scoop on what will trend on TikTok in 2024.
Via Unsplash
Going viral on TikTok in 2024: Tips and trends
Level up your storytelling
A good story shared online holds the power to harness a deep connection with new and existing followers. According to TikTok’s 2024 trend report, users have utilized the space on the platform to “flip everything we know about traditional storytelling on its head”, coming up with innovative, humorous and entertaining formulas to connect with an audience. And that has been proven to be one of the recipes for success if you want to go viral on TikTok in 2024. Just look at creators like Jake Shane (@octopusslover8), who implements intriguing narrative structures in a way that’s both original and witty.
@octopusslover8 Replying to @Warby Parker ♬ original sound – Jake Shane
Another testiment to this creator’s success is what TikTok refers to as Community-Fueled Storytelling. In asking his followers to comment what his next narrative should be, Jake succeeds in building a community of followers (and huge name brands) that are invested in his storytelling (all whilst massively boosting his engagement in the process)!
TikTok’s report also suggest that storytelling is becoming far less linear. They’ve noted how storytelling is becoming more unhinged than ever: “Ends of stories are starting first. Multiple story arcs can happen at once. Communities are making up fictional celebrities and narratives.” In 2024, it’s all about creating that initial hook to draw viewers into your story.
Via Unsplash
Talk to your audience as if you’re on facetime
Experts at leading marketing site Later believe that TikTok is “entering its facetime era”. By placing a premium on forming connections with your audience, shifting your storytelling towards a more casual and off-the-cuff tone is the way forward. Your followers will feel like they’re on FaceTime with a friend, strengthening their trust and interest in you as a creator.
Keep ’em curious
Experts at TikTok believe that one of the key metrics for success on the platform in 2024 is entertaining user’s curiosity and introducing them to new topics and subject matters. One way to do this could be testing out a new product, or introducing them to a new topic (to which they can dig deeper into the rabbit hole on the platform to learn more).
@jilllegsfordays I can’t get over these frozen beauty pops 🧊 I look forward to the mornings that I use them! #loveandpebble #frozenbeautypop #beautypop #frozenfacial #viralbeautypops #skincare #facemask #allnaturalskincare #skincareproduct #pamperyourself #selfcare #fyp #foryou #fypage #tiktokshop ♬ original sound – Jilllegsfordays
Being delulu is (quite literally) the solulu
A large portion of the internet have been swept away by the phenomenon of being delulu in 2023. And according to the experts at TikTok, this isn’t likely to go away anytime soon. The success of creators like Tube Girl (@sabrinabahsoon) is a testament to how promoting a bit of delulu fun can attract a huge amount of attention. TikTok’s 2024 trend report suggest that, in order to gain attraction on the platform, users should create content that feeds into the delulu/manifestation girlie mindset, with a key focus on building a community of other like-minded individuals.
Via Unsplash
Prioritize long-form content
Experts at Later say that, in 2024, “solely hopping on trending audio isn’t a complete strategy for your channel anymore”. That’s right folks, this year it simply isn’t enough to just jump onto a quick 10 second TikTok trend. Creators must experiment with lengthier, original content this year and tap into vlogs, commentary and other forms of longer formats.
@the.leap It’s official. The TikTok trend is dead 💀 #tiktoktrend #tiktoktrends #tiktoknews #tiktokupdate #socialmediatrends ♬ love nwantinti (ah ah ah) – CKay
Although our attention-spans are arguably getting shorter and shorter, there’s no doubt that TikTok will be pushing creators who post longer videos in 2024.
Keywords, keywords, keywords! TikTok becomes the new Google
Reports reveal that nearly half of Gen Z is using TikTok and Instagram for search instead of traditional methods like Google. How can you use this shift to your advantage as a creator? Your content could provide the answers to many search queries in the TikTok search bar. Keep your videos engaging, entertaining and full of those essential keywords.
@later.com Words matter, especially when it comes to TikTok SEO. Want more TikTok views? Make sure you’re using relevant and descriptive keywords in your captions, automated closed captions, and your on-screen text! #tiktoktips #tiktokseo #tiktokseohacks #tiktokseotips #tiktokhacks ♬ original sound – Later