How I got my job as... the founder of Barkha Beauty

We sit down with Barkha Shewakramani to talk about beauty and business...
How I got my job as... the founder of Barkha Beauty
Cosmopolitan Middle East
Barkha Shewakramani
CosmoBy Cosmo -

They may have only launched early this year, but eponymous lipstick label Barkha Beauty has already been
worn by Sofia Richie, Bella Thorne, Rita Ora and Hailey Baldwin–you know, to name a few…
Oh, and did we mention it’s an all-female run company? You have our attention…

On finding your niche…

“I suffer from lupus and I’ve had so many problems with other beauty products, so I wanted to createmake-up for sensitive skin. So far I’ve launched matte lipsticks, but I am launching an airbrush foundation later this year that’s packed full of natural ingredients like jasmine oil and neroli oil.”

 

On bouncing back from failures…

“I would consider the closing of my clothing brand a personal failure. I started my own label Drama Queen after graduating from university, but the finances didn’t work and I had to close down and then I had to pick myself up again.”

On staying true to yourself…

“A lot of people advised me not to name the brand after myself because of my ethnicity. They said my name was too Indian and I should call it something more generic. But I said no, I’m proud of my roots. Look at people like Priyanka Chopra. Thanks to her people are sitting up and taking notice.”

On successes…

“A friend of mine has an eight year old daughter who apparently turned to her the other day and said, ‘Oh my gosh, mummy, you are friends with Barkha Beauty!’ I would consider that a milestone and one of my favourite success stories.”

 

On learning who your customer is…

“My customer demands to know what ingredients are going in the make-up. It’s no longer just people buying a product after seeing it on a celebrity; consumers are much smarter these days. True wealth is not of the pocket, but of the heart and of the mind.”

On lessons to your younger self…

“Don’t expect to breakeven in the first year! When you’re an entrepreneur, everything you make you put back into the business.

From Cosmopolitan Middle East March Issue Number 99.