The Dubai-based feminine wellness brand that we all know and love, Ketish, has officially launched its products in Sephora Middle East. Round of applause to our 2021 August Cosmo ME cover star Emaan Abbass for firstly breaking that glass ceiling, and now (breaking) into the beauty department store market.
Emaan recently shared the news on her Instagram story, as well as a picture of her feature on Sephora’s website (!!) We’re just as excited, and proud, *trust*.
Via Emaan’s IG stories.
Her well-received products ‘The Potion’ and ‘The Quickie’ are now available both in stores and online.
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Self- Portrait dress, Emaan’s own necklace.
From our August 2021 digital cover. Read the full cover story here.
Everything you need to know about Ketish’s two *stellar* products…
Ketish is a female-focused hygiene and wellness brand, that empowers women to explore their femininity. It’s the first of its kind in the region, and as Emaan shared in an exclusive interview with Grazia Middle East, “I vividly remember scouring the pharmacies and drug stores, because that’s the only place you could find anything remotely under this umbrella. We usually go to a pharmacy when something is wrong with us, or when we want to fix an issue, but I didn’t want to feel like buying feminine care was like taking care of a problem.”
Her brand was born then and backed by Huda Kattan’s incubator program HB Angels. Only now, a year later, Emaan’s beauty brand has made its way into one of the world’s largest beauty retailers.
‘The Potion’, her latest release, is a soothing body oil that relieves tension and pain when you’re PMS-ing. And her first release, ‘The Quickie’, are individually wrapped on-the-go hygiene wipes that have naturally deodorising properties.
Via @ketish Instagram
We’re sure you’ve already tried these babies out before, but if you’ve already finished your stock, then click here to shop the products via Sephora Middle East.