- Kat Von D left her namesake makeup brand earlier this month.
- Kat’s now explaining why on the Second Life podcast.
I know January has been a hella busy month, what with Meghan Markle and Prince Harry stepping back from their royal duties, the Grammy Awards and the Golden Globes happening, and Justin Bieber releasing new music after a million years. With all the chaos, you just might have missed that beauty entrepreneur Kat Von D stepped back from her namesake brand after 11 years of running it herself. The beauty community was shook.
Two weeks after leaving her brand, Kat Von D finally told fans why she decided to leave it in the first place. She sat down for an interview on the Second Life podcast and explained that the industry is changing at such a rapid pace that she’s finding it hard to keep up.
“It’s been 11 years and I am proud of what we’ve done, but I think that the beauty industry is changing so much and for a moment there, I felt like I did find my place in an industry and then I think the older I get, I realize that I don’t know if I fit into it anymore,” she admitted to host Hillary Kerr.
Kat also revealed she feels that because of the way the beauty industry is set up now, certain influencers place pressure on their audiences to buy into the hype of product releases. “It’s a culture thing now, you know? Where influencers are just continually telling you that you have to buy and if you don’t, you’re not cool or whatever it is—or hey, this is what beauty looks like. It kind of throws me back to how I felt when I was a kid,” Kat said.
So what is Kat up to now? Welp, she’s been taking care of her little baby, Leafar, moving into her new house, and prepping for the release of her upcoming album. Beauty brand or not, the girl is busy.
Via Cosmopolitan US