Psst, Kat Von D Is Launching A Big Bad Vegan Mascara This Month

She's also added pencil eyeliners and powder foundation to the collection
Psst, Kat Von D Is Launching A Big Bad Vegan Mascara This Month

Kat Von D - full name Katherine von Drachenberg, for those who always wondered - is dropping a brand new mascara this month. And not just any regular mascara. No, this product is a high performance,vegan and eye-opening volume mascara. 

Boldly named ‘Go Big or Go Home’, the mascara is powered by plant-based fats that lay the ground work for “extreme volume and creates a high-performance and truly vegan, plant-based mascara that gives you big, beautiful lashes!”

Prediction: this mascara is going to be our fave new product. Who doesn't want voluminous and intense black lashes without smudges, clumps or flakes? It's a no brainer. 

Even better, the mascara contains sunflower and olive oils, creating a creamy and nourishing formula. And the wavy, fiber bristles on the fluff brush allow for the formula to be perfectly applied onto each lash at the lash line. Dreamy. 

And the former tattoo artist is showing no signs of slowing down. She also recently launched Cake Pencils - 100% vegan cream-to-powder pencil eyeliners in shades “Trooper Black,” “White Out,” and “Mad Max Brown” for Dhs95:

Plus, Lock-It Powder Foundation: a fast, full-coverage powder foundation available in 26 shades for Dhs165:

Speaking of the new mascara, Kat Von D said this: 

“We dare you to rub your eyes, sweat, swim. Go Big or Go Home won’t budge, flake, smudge or crease. Go on, give it your best shot. Go Big Or Go Home won’t fail you no matter what life throws at you!”

The must-have product launches on April 18th in store at Sephora Middle East and online. Thank us later. 

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