Luxury brands have been dropping some major gaming collabs in recent years. Whether it’s Givenchy, Gucci, or Balenciaga, we’ve seen a whole lot of opulent labels jump on the bandwagon to bring us some impressive collections. Here’s a rundown on our fave gaming collaborations (so far):

Balmain x Pokémon

The *ultimate* throwback game (and anime) is pairing up with French luxury brand Balmain this season, and we’re beyond excited to shop the collection IRL and digitally on ‘Pokémon UNITE’. The Pokémon x Balmain Trainer Fashion Set is a collaboration that brings to life all the fun, and bold aspects of the game, while still staying true to the luxury brand’s love for community and imagination.

If you download the ‘Pokémon UNITE’ app and log into the game for seven consecutive days after September 2 till September 30, then you have a chance to win the collaborative set for free. But, if you’re already itching to get your hands on some of the pieces (yes, *that* denim jacket), then you’ll have to stay tuned on Balmain’s website till September 2, 2022, for the drop.

Gucci – Roblox Metaverse

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Via Instagram

In honour of Gucci’s 100th anniversary, the luxury brand collaborated with the gaming platform Roblox to launch a virtual Gucci Garden based on their IRL interactive multi-space Gucci Garden in Florence.

With the opening of the Gucci Garden Archetypes exhibit, the virtual Garden was open to the public. The virtual space offers themed rooms that pay homage to Gucci campaigns, with the players’ avatar changing its appearance with every room they explore. FYI: The Dionysus bag sold in the game was worth $4,115 (Dhs15,114), more than the bag’s retail value of $3400 (Dhs12,488). Yikes.

Although the experience lasted for only two weeks, you can still take a virtual tour here.

Prada x Riders Republic

On February 8th, 2022, Prada collaborated with Ubisoft to present the Prada Linea Rossa collection into the virtual world of the Riders Republic game.

Each player can customize their character’s style and choose from the Prada Linea Rossa outfits – The Flame, Wild Stripes and Camouflage Rock – and sports gear – skis, snowboards and bikes. Players can also win exclusive outfits through the Shackdaddy Bandits’ weekly challenges or challenge their friends in a game of “Prada Beyond The Line”.

Burberry x Gen.G

British luxury brand Burberry is no stranger to the gaming world. Most recently, the luxury fashion brand made its way into esports and partnered with the esports organization Gen.G to create a new informational series. The four episodes focus on the importance of gender equality and inclusivity in the gaming world.

Louis Vuitton x League of Legends

Via Instagram

In collaboration with Riot Games, Louis Vuitton designed the League of Legends trophy case for the 2019 World Championship in Paris. The brand also launched the capsule collection Louis Vuitton x League of Legends, inspired by the online video game.