In Paris, LVMH owned Givenchy has announced that designer Matthew M. Williams will be the new creative director of the fashion house.
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All you streetwear fans will know Matthew as the founder of 1017 ALYX 9SM, the luxury streetwear brand worn by the likes of Kylie Jenner and Bella Hadid, and name-checked by Drake. Don’t panic though – ALYX isn’t going anywhere. Williamson will continue to operate ALYX independently of his work with Givenchy.
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This is his first major director role and the fashion world are trés excited to see his impact on Givenchy. This is the second time a ‘street-wear designer’ has taken the helm of a fashion house, coming after Off-White founder Virgil Abloh’s appointment at Louis Vuitton in 2018.
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Trend forecasters have predicted that naturally Matthew will take Givenchy in a streetwear direction, and we are totally here for it. He will present his first collection in Paris in October – we’ve got it in our diaries!