In Paris, LVMH owned Givenchy has announced that designer Matthew M. Williams will be the new creative director of the fashion house.

 

All you streetwear fans will know Matthew as the founder of 1017 ALYX 9SM, the luxury streetwear brand worn by the likes of Kylie Jenner and Bella Hadid, and name-checked by Drake. Don’t panic though – ALYX isn’t going anywhere. Williamson will continue to operate ALYX independently of his work with Givenchy.

 

This is his first major director role and the fashion world are trés excited to see his impact on Givenchy. This is the second time a ‘street-wear designer’ has taken the helm of a fashion house, coming after Off-White founder Virgil Abloh’s appointment at Louis Vuitton in 2018.

 

Trend forecasters have predicted that naturally Matthew will take Givenchy in a streetwear direction, and we are totally here for it. He will present his first collection in Paris in October – we’ve got it in our diaries!