Halima Aden has always been an activist for change. And now, as the crisis caused by the coronavirus continues to pose as a threat to humanity, the model has partnered with Pandora in support of UNICEF’s One Love initiative to help the world’s most vulnerable children. For every dollar donated through One Love, Pandora will match the value.
“As a Pandora Muse, I am so excited that Pandora supports the efforts of an organization that is so personal to me, UNICEF. As a UNICEF Ambassador, who was once on the receiving end of the services they provide to children around the world whilst growing up in a refugee camp, I know how detrimental the impact of COVID-19 will be if it hits refugee camps,” said Halima.
Members of Bob Marley’s family are re-recording the late musician’s iconic anthem One Love in support of UNICEF. All proceeds from the song will go towards supporting UNICEF’s Reimagine campaign.
Stephen Fairchild, Chief Product Officer Pandora, comments, “Across the world, we need to stand together in these difficult times, not forgetting those who need it most. By coming together with Halima Aden and the Marley family in support of UNICEF, we can contribute together towards ensuring that the post-pandemic world is fairer and more equal for every child.”
Throughout July, Pandora and UNICEF will drive awareness by engaging with fans and influencers, raising funds in support of the One Love initiative. This includes a “swipe-up” donation matching function, an Instagram filter where each interaction results in a UNICEF donation and matching of all funds raised through activations on TikTok supporting the song launch.
This isn’t Pandora’s first partnership with UNICEF to create change. The brand previously partnered with the NGO under Pandora’s Charms for Change initiative.