Pepsi has officially entered its transformative era, and we’re here for it.
The beloved beverage brand has refreshed its logo for the first time in 14 years (!!), ushering in a new global identity that celebrates passion, unapologetic enjoyment and a challenger mindset.
Pepsi’s re-brand is set to take consumer experience to a whole other level. On a mission to keep us Thirsty for More, Pepsi is ensuring its cola is the very best it can be for the people and the planet. We LOVE!
To celebrate, Pepsi is throwing launch events across the globe on March 1st and it sounds pretty epic.
Pepsi will put on vast shows in AlUla in Saudi Arabia, on the Nile in Egypt and of course, Dubai is in for a slice of the action as Ain Dubai will be transformed Pepsi-style.
DXB will also host a launch party that will include a drone show, activities and fun celeb appearances.
Here’s everything you need to know about the re-brand!
All about Pepsi’s iconic new era
Pepsi’s new look borrows influences from its 90s predecessor, this time introducing modern elements to create a look that is unapologetically current and undeniably Pepsi.
With an updated electric blue colour palette, the new look is giving vibrant and modern! The levelling-up of the classic colour scheme is ushering the brand into an exciting contemporary era.
The new logo was first unveiled in the US and is now launching in over 120 countries worldwide, and will be available across all Middle Eastern markets *very* soon!
All the info on the Pepsi launch event in Dubai
Dubai is a city that knows how to put on a celebration. And Pepsi is bringing the party to JBR Beach on March 1st for an official regional launch party. This exclusive event is invitation-only, with VIPs of the city, from influencers to Dubai Bling cast members, confirmed to attend. The launch event will bring the brand to life against the backdrop of the Dubai Eye, with a drone show, fun activations and more keeping the party going until the late hours of the night.
Weekend plans sorted: head to the Pepsi pop-up booth in Dubai
But even if you’re not on the guest list, you can still join in on the celebration! As part of the launch, the Pepsi pop-up booth at JBR Beach will be open to the public on Saturday March 2nd and Sunday, March 3rd (open at 3pm until 9pm).
Keep an eye on Dubai Eye
Pepsi lovers, keep an eye on the Dubai Eye this weekend for an exclusive display to celebrate the brand’s new launch in the region. Pepsi has always pushed culture forward to deliver one-of-a-kind fan experiences while, and to kick off this new era, Pepsi continues to move at the speed of culture, delivering on what people are thirsty for. Hint, hint, wink, wink – you won’t want to miss this!