Just in time with the outdoor szn, Spartan Race Middle East announced that Dubai Parks and Resorts are the host for the city’s inaugural Trifecta.

Set to take place on the weekend of Saturday 25th and Sunday 26th January, 2025, all the gym girlies, and fitness enthusiasts will finally get a hands to try some uber physical challenges.

The event is licensed by ITP Media Group, which in case you don’t know, signifies a major shift to encompass the broader Middle Eastern market. In other words, its a major slay.

The Trifecta weekend will feature three *intense* races—Sprint, Super, and Beast—offering participants the chance to really test their endurance and agility over a single weekend. For younger Spartans, a Kids‘ race will be held on both days.

“We’re thrilled to bring the Spartan Trifecta experience to Dubai’s city limits,” said Isla Watt, Director of Spartan Race Middle East. “Dubai Parks and Resorts provides the perfect setting for this exciting event.”

Watt further emphasised the brand’s commitment to fostering a strong community and promoting active lifestyles in the region. “Spartan Race is more than just a race; it’s a movement that empowers people of all fitness levels to challenge themselves and achieve their goals,” she said.

Of course, it goes without saying, The Spartan brand has always gained global recognition. Especially with the recent Netflix series and the Beast World Championships in Abu Dhabi. This only proves how massive this event will be. It’s giving It-girl, nay, It-gym.

“We’re excited to partner with ITP Media Group to bring Spartan Race to new heights in the Middle East,” said Matthew Brooke, Senior Vice President of Global Operations at Spartan. “Their expertise and market reach will be invaluable in expanding our brand’s presence in the region.” Spartan Race Middle East aims to deliver world-class obstacle course races, training programs, and fitness events that cater to individuals of all levels. 

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