There’s a new girl-next-door in Roblox’s marketplace, and word has it her name’s Avatar Makeup. Dw babe, we crashed out just as hard when we first got the beauty news. Oh my God, we have so much to tell you! Lock in, bestie, here’s your rundown:

What in the world’s happening in Roblox?

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Roblox is launching a makeup customisation feature that spans over 100 items from both creators, community members, and brands; the launch ranges from mascara and brow products to all things eyes, lips, and face. Apart from giving your e-face a full beat, Roblox’s newest mod can be used creatively for full-face paint, team flags and decals, battle markings, camouflage, and other embellishments to personalise your e-personality.

Who’s in on it?

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You’re seeing right, diva. The E.L.F Cosmetics is a title brand sponsor on this new drop (actually insane tbh). Opting for a brand-new method of customisation, creatives of all scales can now indulge in limited-time offers on their fave items! Not only does this cool crossover enable affordable experimentation with styles before committing, but you can also prep your avatar for specific in-game experiences like concerts or the battlefield. 🎀

What’s different about it?

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Just like your everyday routine, Roblox nichemaxxes the experience through subcategories of makeup, detailing how glossy your e-lipstick is or even the metallic sheen of your eyeshadow. Apart from the attention to such deets, their new layering model also goes hard. No more weird colour pay-off with recolouring or swapping out parts entirely, leaving you with more control, more choice, and more online aura (cringe, but you get it).

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