Celebrate and support these innovators that not only have changed the industry’s shade-game but also extended their expertise into hair and skincare to re-define your daily beauty routine.

7 black-owned beauty brands to support and empower
7 black-owned beauty brands to support and empower
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Fenty Beauty, available at Sephora

Besides being owned by superstar Rihanna, the brand has been a catalyst in changing the industry’s need for all-inclusive shade ranges. The product, pigment and packaging speak volumes of quality beauty, and with ever

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KNC, available at Ounass.ae

A K-beauty inspired brand, by founder Kristen Noel Crawley, aces lip and eye care like no one else. The hero product is an all-natural collagen-infused lip mask that has taken over social and includes celebrity fans like Selena Gomez, Emma Stone and even the Kardashian-Jenner clan.

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Uoma Beauty, available at Uomabeauty.com

Founded by Nigerian-born Sharon Chuter, the brand is committed to celebrating a beauty tribe based on inclusivity and diversity.  Shop from a full collection of make-up that offers everything you need, in formulas and shades that work for everyone. Expect gorgeous packaging and high-performing pigments to give you a flawless finish.

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Briogeo, available at Sephora

A ‘haircare-for-all’ line founded by Nancy Twine is here to deliver ultimate solutions for every haircare need. Derived from 90 to 100 percent natural ingredients, the formulas are also free from sulphates, parabens, phthalates, silicones, DEA and synthetic colour. Not sure where to start? Try the best-seller and award-winning Don’t Despair, Repair! Deep Conditioning mask – you can thank us later!

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Beauty Bakerie, available at Beautybakerie.com

Brainchild of Cashmere Nicole, the brand is a testament to her notion ‘I can have my cake and eat it too’. Expect equal part of playful yet high-performance cosmetics that  arevegan, cruelty and paraben free while also giving you smudge-proof formulas all around!

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Pat McGrath Labs, available at Patmcgrath.com

Icon status alert! The most renowned make-up artist in history has brought us her namesake make-up brand and it totally serves up perfection. Get playful shades, pretty pigments and perfect skin and if you need any more convincing, supermodel extraordinaire, Naomi Campbell has signed off as its face so you know it’s an absolute winner!

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Juvia’s Place, Juviasplace.com

Founded by Nigerian-born Chichi Eburu, Juvia’s Place has brought black beauty to a whole new level with buttery yet pigmented palettes and vegan and cruelty-free make-up. The brand is especially enamored for its excellence in exclusively keeping darker skin-tones in mind. Our pick? The best-seller neutral palette, The Nubian – perfect for all skin-types and tones!

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