In an exclusive collaboration between Cosmo ME and Abu Dhabi Retail, a phenomenal 12-week series of events is taking place across Abu Dhabi’s finest malls as part of Abu Dhabi Summer Shopping Season – Summer of Style.
Thus far, all of our fantastic events have centered around beauty and fashion – but H&M’s styling event included an additional workout session, causing us to break a sweat (in style, obvi).
In honour of H&M’s new MOVE campaign, Cosmo ME‘s very own Digital Editor Sara Alhumiri and our special guest/fitness queen Rawia Alateeqi were dolled up in movewear from the brand’s futuristic, fashion-forward collection.
Our Digital Editor, Sara, explained that the brand went for a simple, monochromatic feel in H&M Move, representative of the collection’s functionality. Keeping the zest and positive energy associated with working out alive, nuances of light green and teal tastefully elevate the collection’s simple, muted tones.
Via @hm_move on Instagram
Our Cosmo ladies further discussed that H&M’s Move collection is equally functional as it is fashionable, characterized by shape-enhancing cut lines, edgy cut outs, and metallic prints. Granting freedom of movement first and foremost, the silhouette enhancing aspects of the collection are counterbalanced by relaxed athleisure wear such as over-sized hoodies and parachute trousers.
“It’s very hot outside,” remarks Sara, “but in the H&M Move collection, I don’t seem to be sweating.” Rawia concurred, explaining that the modern collection’s moisture-absorbing DryMove™ technology was meticulously designed to leave minimal traces of sweat during a workout. In fact, not only are the fabrics of H&M’s Move collection ultra sustainable, but they’re also characterized by another trademarked technology, SoftMove™, offering the highest level of flexibility and softness.
H&M Move was created with HIIT workouts *and* yoga workouts in mind. The multipurpose, functional, and versatile nature of the collection is a testament to the brand’s celebration of movement in all forms. When we get too caught up in the methodology of movement, explains Rawia, we end up not moving at all.
H&M is all about celebrating individuality and freedom of movement. “If you like dancing, go ahead and dance in the movewear” expresses Rawia, “If you like boxing, go ahead and box. If you like biking, then go ahead and bike.” In H&M MOVE’s fashion-forward movewear, we’re granted the tools required to move in style no matter what.
Here’s what our H&M Move workout session with Rawia looked like…
Once the informative styling session came to an end, our Cosmo invitees made themselves comfortable on their respective yoga mats in anticipation of Rawia’s morning workout. Our fitness queen’s workout session was composed of five Pilate-inspired exercises, incorporating resistance bands for that *guaranteed* stretch factor.
During our workout with Rawia, we were impressed as to how freely we were able to move. The lack of sweat experienced and the softness of H&M Move’s pieces, courtesy of the brand’s DryMove™ and SoftMove™ technologies, allowed us to be fully immersed in our movements.
Rawia additionally educated us on the preventative significance of training our glutes early on. Not only does working out the gluteal muscles keep our lower back, hips, joints, and knees safe – but it also protects us from potential injuries and falls.
At the end of the enjoyable workout session, our Cosmo ladies were deservedly treated to refreshing drinks and delicious bites courtesy of The Glow Paradise.
H&M’s movewear is absolutely perfect for Rawia’s workout program, Lower Body Curves Program by @bodybyrawia. We cannot wait to ~move in style~ in the exquisite movewear from H&M Move’s collection.
All images shot by Efraim Evidor
Click here to check out the full schedule for Abu Dhabi Summer Shopping Season – Summer of Style, and sign up here.
Have you booked your spot for American Eagle’s activewear styling session at Yas Mall on August 31?