SHEIN, an online fashion retailer that we all know and love, has expanded its successful Designer Incubator Programme in January 2021 with the launch of SHEIN X, an innovative programme that supports young, diverse creators and designers. Participants are taken through the entire process from the inception phase to sampling, production, and distribution via the SHEIN website, which has a global reach of over 100 million customers.
Over 30 Arab designers have joined the SHEIN X program, with Saudi designer Arwa Al Rashed debuting an exclusive collection, SHEIN X R07, on June 14th.
Arwa is a professional in the arts and design with a Bachelor’s Degree in Graphic Design & Digital Media. She began expressing herself through digital art at the start of lockdown last year, “It was a soul discovery and a journey. Be brave and express yourself, you are what you wear!” she said.
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In celebration of the SHEIN X program and the newly discovered designers, SHEIN is offering designers the chance to compete in its first-ever SHEIN X 100K Challenge, with the theme “Be Bold, Be You.”
Through the challenge, designers will compete for a chance to be featured in SHEIN’S Autumn/Winter 2021 fashion showcase and win Dhs367,250 ($100,000).
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UAE designer, Lina Mane has entered the SHEIN X 100K$ Challenge, with her brand L’Mane. If you’re also a fashion enthusiast, designer, or all around creative looking to create a collection of your very own, this is your sign!
For more information, click here.
(You never know, you may be the next Elie Saab.)