Alright, not to be that person, but I honestly didn’t know who Kayla Itsines was before I started her BBG Beginner programme. Her ads do constantly pop up on my socials, but other than that I was totally out of the loop of her cult-like fandom.
View this post on Instagram
Want a fresh start next year? I GOT YOU!! One of MY goals for 2020 is to help YOU, the #BBGcommunity, absolutely SMASH your health and fitness goals, starting January 13th with the SWEAT Challenge. The best thing about this challenge is that there is something for EVERYONE. If you're new or beginning again with fitness select 'Starting Out', or choose 'Challenge Me' which is what I’ll be doing!! Head to the link in my bio or update your @SWEAT app to get ready. LET'S DO THIS!! #SWEATChallenge #BBG #BBGStronger #BBGBeginner #postpregnancy #bbgcommunity
That said, when the opportunity to try out the fitfluencer’s new BBG beginner plan came up, I was like, "Yeah, sure. I’d like to start working out more." My previous routine was basically made up of jogging sporadically and taking a weekly cycling class. That was great and all, but I didn't have anything to hold me accountable...except myself. So I signed up and did nothing for a while.
A week or so later, I heard my friend talk about how Kayla’s other BBG programmes were so hard that they had to quit after months and buckets of sweat! So then I wanted to die, but I had already agreed to try it. To the yoga mat I went with a lump in my throat.
WTH Is a BBG?
For the life of me, I could not work out what BBG even stood for. Turns out, it means “Bikini Body Guide,” which feels loaded especially in this 2,020th year of our lord Beyoncé. But on her website, Kayla said she recognises that everybody is a bikini body and built this programme so that her followers can “develop the inner confidence that comes with showing up for yourself.” So...¯\_(ツ)_/¯