Cosmopolitan has always been the zeitgeist of liberal media. In an age where perceptions surrounding gendered content has never been more fluid (I mean, are you seriously telling me that men do not use moisturiser or want to know if Huda Kattan’s new Chin Lifting Sculpting Sheet Mask actually works?), creating female-only articles started to feel archaic and exclusive – exactly the opposite of what this brand is all about.
Speaking from the head, we have seen a 150% increase in our male readers since 2019. As the Middle East becomes more liberal, we are seeing more and more young male creatives branching into the beauty industry, and Cosmo, as the leading beauty title in the region, is the go-to publication for budding make-up artists who have a dream like Hindash.
Speaking from the heart, Hindash is warm, funny, kind, successful, driven–and has a wickedly sharp talent for creating a killer cat eye–all the qualities that resonate with our readers. His work is centered on making women feel confident, empowered and the very best version of themselves, which is everything that Cosmo stands for.
This brand has always been about challenging the status quo, sparking conversations and representing our diverse and incredible readership, so nothing felt more relevant, more inclusive and more now than Hindash on the cover of our 100th anniversary issue.
Oh, and obviously we also couldn’t possibly have spent a day in his company without tapping into his beauty-fueled brain and enlisting his help to guest edit our roundup of the best 100 beauty products of all time. You can read the full feature from our May/June edition online by clicking here, or you can download the entire issue via the App Store.
Click here to read the full May/June cover story.