Another day, another celebrity hair transformation.
If JoJo Siwa taking down her ponytail and dying her brown wasn't enough for you (I'm still recovering tbh) and Khloe Kardashian's trip to the dark side didn't quite satisfy your hunger, Kim Kardashian's new look will scratch that itch once and for all.
That's because Kim has dyed her hair a shade we never expected from her: bright red, and nope, it's not a wig.
Kimmy took to Instagram to showcase her new cherry colour and paired with her very '90s updo, it immediately gave me Geri Halliwell circa Say You'll Be There video vibes.
The combination of the two face-framing strands, the volume in the back and of course the colour, all make me want to put Kim in some black PVC, red thigh-high boots and leave her high-kicking out in the desert to lip sync to my heart's content.
Maybe that's what she's secretly doing in Wyoming with Kanye... just saying.
Dispelling any doubt that this is just another wig, Kim's hairdresser, Chris Appleton, regrammed her new look (which we're assuming he was responsible for) with the caption, "Red head. It's NOT a wig"
Someone didn't have their Weetabix this morning...
Now there's only one thing left to do (hope you've brushed up your dance routines)...