Kanye West is expanding his fashion empire with a new collaboration with… Gap.
The Yeezy x Gap partnership was advertised with some clever branding, a YZY replaced GAP in the recognisable blue and white logo. It was given a little slant too, because you know, edgy.
Kanye has had three years away from the catwalk before he showcased his latest Yeezy collection in a runway show back in March.
The American retailer Gap, is a huge brand but has been struggling for quite a few years now. The brand specialises in comfy sportswear essentials such as hoodies and sweatshirts, as well as denim jeans. Does this mean we’re looking at cosy Yeezy hoodies and tracksuits at an ‘accessible’ price?
The press release has described the collaboration as “the Yeezy design studio will develop the new line to deliver modern, elevated basics for men, women and kids at accessible price points”. This sounds like music to our ears!
There have been lots of rumours circulating that this could be a ten year contract deal, but so far nothing has been confirmed. The collection will arrive in Gap stores and online in 2021 – we’ll keep you updated!