It looks like Kanye West is launching his own beauty line

Well, it does run in the family…
It looks like Kanye West is launching his own beauty line
Kanye West

Kanye is a master of many talents, from music to trainers, he’s conquered it all.

But exciting news just in, Mr West is looking at going into the beauty industry.

There’s no denying the beauty industry can be very lucrative if cracked correctly; wife Kim’s KKW beauty line has had huge success, and we can’t forget about the immense popularity of sister-in-law Kylie’s cosmetics line, billionaire or not. The KarJenner sisters have been out here creating and endorsing beauty products for years now (remember Khroma Beauty?), so if anyone’s going to know how to create a successful beauty brand, it’s them.


However, today’s news is that Ye himself is going in on the beauty biz. According to TMZ, his company YEEZY has filed a trademark for skincare and beauty.

Will this new venture be make-up, skincare or hair products, we all wonder. According to reports he has *big* plans for this line. The list of products trademarked is extensive, to say the least, and includes:  make-up, false lashes, face masks, nail polish, moisturisers, bath gels, body oils, shaving cream, scented pine cones (we don’t know either), hair products, perfumes, aromatherapy pillows, deodorants, and, wait for it… toothpaste.

Yes, you read that correct, YEEZY toothpaste.

Kim K obviously isn’t concerned about the competition as she wished her hubby a happy birthday in a sweet IG message last week. There’s room for the whole family to get a slice of the beauty industry pie!