From introducing the first false lashes to launching internet-breaking beauty campaigns, Huda Beauty has won over millions of makeup lovers across the globe (including us obvs!). Today, for the brand’s 10-year anniversary celebration, Huda Kattan and her sister Mona went back to where it all started — Sephora at Dubai Mall to mark this amazing milestone with her fans.

Huda and Mona Kattan with Kris and Brianna Fade

Images by Cedric Rebeiro
Hundreds of fans lined up outside the beauty store to show their unwavering support and love for the 39-year-old beauty entrepreneur’s vision and success. “This is an incredible moment to experience the place where it all started at Sephora Dubai Mall 10 years ago! Sharing the celebration with you all is such an honour. Honestly, you have made it all possible and I couldn’t have done this without all of you! Thank you for believing in my dreams!” Huda said as the crowd burst into applause before she met with the fans to click selfies and have a little chat.
4 highlights from Huda Beauty’s journey so far
- In 2010, Huda launched a beauty YouTube channel and blog that quickly rises to the tops spots in the world as one of the most viewed beauty channels
- Three years later, in 2013 Kattan officially launches her brand, Huda Beauty, with Sephora at Dubai Mall. It was a dream come true for Huda to partner with such an established retailer. “I met Huda 10 years ago when I was a young GM for Sephora ME-a Joint Venture with Chalhoub Group. I had no idea if eyelashes would be a hit in the region but I could only be inspired by Huda’s passion, vision, drive, and ambition to push the beauty industry boundaries. We did not just partner with a brand, we believed in an inspiring and fearless leader. We are proud to have been one of the early partners and launch pad of a brand that has in 10 years taken the region and world by storm to become one of the leading beauty brands. I am sure Huda will keep on being the innovative and successful player in the beauty industry for the years to come,” said David Vercruysse, PresidentofFashion, Beauty & Homeware at Chalhoub Group
- Last year, Huda was honoured with the Entrepreneur of the Year Award by both Time100 and Fashion Trust Arabia following the constant support and loyalty of her fans across the globe.
- During the same year, Huda made Forbes’ Richest Self-Made Woman under 40 list along with being the Top Three Beauty Influencers in the World
Our top 3 Huda Beauty products which are a must-have
#1 Huda Beauty False Lashes in Samantha

Dhs95, shop here.
#2 Huda Beauty Lip Contour 2.0 in shade Pinky Brown

Dhs82, shop here.
#3 Huda Beauty #FFLM Foundation

Dhs185, shop here.