Following his split from JLo, ARod has seemingly found a new way to keep himself busy and honestly, we’re super intrigued with this new venture. Following in the footsteps of his ex-fiance who also launched JLo Beauty earlier this year, he’s launching makeup products for men!

He’s partnered with Hims & Hers to launch a product called The Blur Stick. ARod took to Instagram and Twitter to share the news of his latest collaboration.

“Working with the Hims & Hers team, I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” he wrote.

The product, which is available in eight different shades, is meant to conceal acne, dark spots, and more according to its product description. It can be applied directly to target areas on your face or you can add a little bit of the product to your fingertips and dab it onto your skin for a ~flawless~ finish. 

The Blur Stick has been created with aloe extract, dog-rose oil, and jojoba seed oil in order to aid in moisturizing and soothing your skin.

Reactions have been mixed and people are still figuring out how they feel about it, but honestly, I’m here for it.

Brb, going to go buy one for all of the men in my life!