If your brows are on fleek, your life is on fleek – that’s just the way it goes. And we thought, what better way to help the masses than to get the KWEEEN of brows, Yara Ayoob down to the Cosmotel to teach us all things Benefit brow-related.
Yara who is the Regional Brow Artist for Benefit Middle East has ~always~Â been into beauty. Ever since she saw her mother dolling herself up for nights out, it became dear to her heart and piqued her interest.
And if you’re feeling kinda sorta embarassed talking about brows because you had your super-thin-stick brow phase, dw, believe it or not, so did she.
“I’ve had a unibrow, thick brows, thin brows,” said Yara laughing. “I’ve done it all, so before you do anything, ask me! I’ve literally done it all.”
We asked her to define Benefit ME’s signature style in three words and we’re kinda living for these answers. Yara told us at the heart of Benefit ME is the motto that when you look good, you feel good. They celebrate everyone’s uniqueness and best of all: they believe laughter is the best cosmetic. Tbh, I would’ve said the PORFESSIONAL face primer is but I think I’ll have to side with them on this one…
You know the natural, feathery brows we’ve been seeing all our fave models and influencers donning? Well, Yara is lurving it too. Over lockdown, we got used to leaving our natural brows as is and only plucking the middle of our brows and thus, the hottest beauty trend of 2021 emerged.
And if you’re looking for the perfect product to achieve that feathery brow look? Well, here’s the answer to all your prayers: the Benefit Cosmetics 24-HR Brow Setter is all you need. You can wear it on its own or pair it with other products, all you need to do is brush your brows up into place, apply a little gel and voila!
Yara even gave us a lil exclusive tip to achieve the picture-perfect brows: If you want your brows to *really* stay in place and achieve maximum hold, she recommends letting the product air out for a second. Hold out the wand, let it dry for a few seconds and then it apply to your brows. This allows the product to air out and give it some elasticity.
If you’re looking to add a pop of colour, we’ve even got the perfect product for that: the Gimme Brow+ Volumizing Eyebrow Gel! And what’s more is that it’s so compact that you can carry it everywhere and uplift your lewk anywhere, any time, any day.Â
And if you’re anything like us, you’re obsessed with all things TikTok related. Naturally, we decided to pick Yara’s brain about some of our fave trends we’ve seen and how to recreate them.
We asked Yara how to recreate the slit eyebrow trend (without actually slitting our eyebrows). Aaaand, turns out it’s as easy as using some concealer! She recreated this exact trend on TikTok and we’re just going to let it do all the talking. Because what’s better than a step-by-step tutorial to help you master the art of it? Head over to their TikTok to watch the tutorial.
Another big TikTok trend that we’ve got our eyes (or brows, pun intended) on are the straight archless brows. People have even gone as far as to shave off the tail of their brows. That’s dedication, couldn’t be me though. But for those of us that want to achieve this look without doing anything permanent, Yara recommends using the Benefit Precisely My Brow Pencil to draw hairlike strokes on your eyebrows. And the reason she can’t stop raving about this pencil is because it lets you draw microhairs courtesy of its super fine thin tip.
And on that note, Yara actually thinks its *the* brow trend of 2021, so you might want to hop on that. We know we are.
Now, we all know how much the trends of the ’80s and ’00s are making a comeback and Yara is kinda digging it. “No one is trying to overdraw their brows, [they just] embrace their natural brows now,” she said.
She also uber recommends the Benefit Cosmetics Brow Microfilling Pen to give you a more full yet natural look. And brownie points for being waterproof too!
Lastly, we had to ask. What about the ladies who don’t have naturally bushy brows? Or those that do and just want them to look ~extra~ bushy?
Yara recommends brushing your eyebrows with a tinted gel since the bristles are super small and will tint even the tiny micro hairs that even *we* can’t see. And for a lil insider tip: If you want it to look even *more* bushy, start applying the product at the end of your brows and move towards the tip of your brows. Hashtag life hack.
Join us at the Cosmotel until April 11 as we take over City Centre Mirdif to bring you a world of all things Cosmo ME. From our very own beauty lounge and walk-in closet to the candy bar of your dreams, this is one motel you’ll never want to check-out of.