The Biebs is known for trying new things. But one thing that he hasn’t been involved with yet is the beauty industry: until today! Justin Bieber just announced on his Instagram that he is launching a new deodorant. PS. He introduced it with a shirtless picture! Don’t believe me? See for yourself below. You’re welcome. 

Bieber’s deodorant will be called Here + Now. The deodorant will be a collaboration with Schmidt’s Naturals. This brand focuses on making vegan and cruelty-free products. Thus meaning that Justin Bieber’s new deodorant will be vegan and cruelty free. This natural deodorant will also be without aluminum and artificial fragrances. Perfect for a natural lifestyle!

However we’re gonna have to wait a couple of months before being able to grab it because it’s only going to be released in Autumn. Until then, I guess we’ll just stare at the promo pic…