Dubai, meet your new beauty crush. NYSAA might have opened its doors a few months back, but the hype hasn’t died down for a reason. If you’ve ever begged a cousin abroad to bring you back Kylie lip kits or that fragrance TikTok won’t shut up about, consider this your official hall pass to stop DM-ordering and start shopping IRL.
The concept itself comes straight from the beauty powerhouse Nykaa, and Indian cult favourite that teamed up with Dubai’s Apparel Group to bring a curated lineup to the GCC.
Here are the top names we’re sprinting for…especially the ones that haven’t exactly been easy to grab in the Middle East till now.
Eilish: The Gen-Z-approved vanilla
Billie’s debut fragrance line, Eilish, is a warm amber-gourmand that blends creamy vanilla with a cocoa-spice heart. If you like your perfume to feel like a cuddle, this will be your signature.
Kylie Cosmetics: Lip kits that broke the internet
The original sell-out story: Kylie’s first lip kits famously sold out within minutes after launch and set a new standard. Today, the formula is still that matte lipstick and liner combo that nails every look. For an easy and flawless look, this brand has you covered from fragrance to full face.
Beauty of Joseon: The K-beauty brand that’s changing the game
Minimalist packaging with maximalist results, this brand is famous for its toners and SPFs. It’s basically cracked the code on skin that looks bouncy and never feels sticky. If Korean glass skin lives on your fyp, you’ve prob seen this product.
Natasha Denona: The ultimate pro-level pigments
The brand’s palettes are known for buttery and blendable shades that pop on camera and real life too. For the friend who’s always asked to do makeup, this one’s for you, palettes and lippies that range from neutral to full glam.
Anua: Heartleaf that calms it all down
Anua’s Heartleaf 77% line blew up for a reason: from toners to serums, it’s soothing, balancing, and insanely good at taking down redness. The 77% Heartleaf toner is a lightweight and watery layer that plays nice with all skin types. It’s perfect for humid days in Dubai.
Oribe: The good-hair-day guarantee
The cult-favourite legend in a bottle, Oribe’s Dry Texturising Spray is the ultimate product for touchable volume (yep, the one stylists rave about), while the Gold Lust line is that cleanse-and-repair moment your hair didn’t know it needed.
With plants to roll out a 100 more stores across the GCC within the next 5 years, NYSAA isn’t just a one-off, it’s here to stay.
📍Shop at City Centre Mirdif | Dubai Hills Mall in Dubai | City Center Muscat| Mall of Oman.