Thinking about your glow goals?
India’s most buzzed-about celebrity beauty brand, Kay Beauty, is now making waves in the GCC. Co-created by Bollywood icon Katrina Kaif and India’s beauty giant Nykaa, the brand has officially entered the glow group chat. It’s an exclusive collaboration with Nysaa, the global expansion of Nykaa, brought to life through a joint venture with the Apparel Group.
With a philosophy rooted in #MakeupThatKares, Kay Beauty brings glam that not only looks good but feels even better. Skincare-infused formulas, high-performance pigments, and clean, conscious beauty that doesn’t compromise on comfort.
The brand’s spotlight-stealing products? Two viral MVPs: the Hydra Crème Lipstick (available in 16 hydrating, wear-anywhere shades) and the Velvet Crème Multi-Use Blush (aka your shortcut to that effortless soft-focus flush).
Katrina’s pick? Panache, a soft nude that flatters every skin tone and works for everything from coffee runs to celebrations.
Made to flatter every skin tone and survive the heat while still delivering that signature Middle Eastern glow, Kay Beauty fits seamlessly into the region’s love for radiant, feel-good glam.
Want in? Head to Nysaa, the exclusive retail destination to shop Kay Beauty and immerse yourself in their signature blend of care and colour. This is your sign to swipe, blend, and slay. 💄🔥
📍Nysaa Store Locations:
Oman: Mall of Oman | City Centre Muscat
UAE: Dubai Hills Mall | City Centre Mirdif