Let’s be real: The beauty industry hasn’t always been the most welcoming space for Black women.

For years, many of us had to experiment —mixing foundations like chemists, slathering our hair with “miracle” oils that did nothing, and side-eyeing the lack of options that actually worked for melanin-rich skin and Afro hair.

But, oh, how the tables have turned! I remember having to go to America just to get concealer colours in shades that were not available in the UK – yes, a whole plane ticket and air miles! 

Now, Black Beauty is finally getting its moment, including in the Middle East, and it’s about time. With brands breaking barriers and shelves stocking products that actually get us, it feels like a celebration of more than just beauty—it’s about representation, inclusion, and self-love.

Walk into Sephora, and you’ll see what I mean. Fenty Beauty? Check. Pat McGrath Labs? Bow down. Now I patiently wait for someone to bring Danessa Myrick’s beauty – A cult fave.

These brands are shaking the table with their unapologetic focus on us. From buttery foundations that match every shade of brown to bold lipsticks that scream confidence, it’s no longer about “making it work”—it’s about thriving. 

To get all the tea, I spoke to Beauty service manager Aisha Badley, who said: “Walking into public spaces in the UAE is like stepping into a vibrant tapestry of complexions and undertones; it’s inspiring to witness the mainstream beauty industry finally awakening to this rich spectrum.

“Seven years ago, I arrived in Dubai. the struggle to find my foundation shade, even from iconic brands like MAC was unreal. Fast forward to 2025, and once-elusive shades are now a staple, though admittedly, my bank account occasionally urges me to rein it in.”

And it’s not just the global giants. Black-owned beauty brands are popping up locally too, Jessica Thekur from local black-owned beauty destination THEKÜR, (the-cure) is an inclusive beauty destination for people of all skin and hair types. “We are technology-driven, quality-focused and founded on the belief that everyone deserves access to high-quality, personalized beauty products,” she shared.

So, What’s Next?

The Middle East still has a long way to go, as I still order most of my hair products on Amazon Prime, but the progress we’re seeing is worth celebrating. Supporting Black-owned brands, demanding better representation, and embracing our beauty unapologetically are all part of the journey.

Because, at the end of the day, Black beauty isn’t just a trend. It’s a movement. It’s power. It’s a joy. And most importantly? It’s here to stay.

Here are some of the ladies and locations in the UAE that get me right every time:

Now, let’s talk about hair. Because of the UAE’s heat and humidity. A whole villain. Maintaining natural hair here requires strategy. Think of it as prepping for battle: 

1. Hydrate Like Your Life Depends on It: dry air can leave your hair crying for help. Stock up on leave-in conditioners and oils (argan, coconut, shea—you know the drill).

2. Protective Styles Are Your Best Friend: Braids, twists, wigs—whatever works to protect your hair from the elements (and cut down on those hours in front of the mirror).

3. Know Your Salons: Finding Afro-friendly stylists in the UAE can feel like searching for a unicorn, but they’re out there. Word of mouth is your best bet—ask around!

4. DIY Queens Unite: When in doubt, whip up your own treatments at home. A little castor oil here, a little Rosemary oil there, and voilà—you’re practically a kitchen chemist.

Click here to read about 5 talented UAE-based black makeup artists to book for your next glam event.