Looking for some hair tips, tricks, and product recs? We’ve got you covered. We recently chatted with Jessica Usenbor, founder of beauty e-comm Thekür, to get the deets on products that cater to afro haircare. It’s perfect timing too since 15 September is World Afro Day. Jessica shared that this day, “represents pride in the uniqueness of gorgeous afro hair, but it also is a time to shine a light on the bias this hair texture faces in society. It’s an opportunity to educate and celebrate loudly in all its glory.” All we can say is, we’re here for it.
Btw, if you haven’t heard of Thekür yet, it’s time to get in the know. “Thekür celebrates afro hair and the beauty and uniqueness of each mane by unapologetically bringing women with afro hair into the forefront of everything we do. We strive to create a space where this underrepresented hair type in the Middle East is catered to by ensuring every Afro hair woman who comes across Thekür finds resources and products that will help them nurture and embrace their hair texture. We want to inspire hair love.” Ok girl, now that you’re caught up, let’s start shopping. Be prepared to add ~everything~ to cart.
Girl+Hair Cleanse + Water-To-Foam Moisturizing Sulfate Free Shampoo
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Price: Dhs58, thekur.com
Jessica’s Hair Tip: It’s essential to wash your hair on a weekly or bi-weekly basis to avoid dryness and frizziness. When washing your hair use sulfate-free shampoo, as it moisturizes your hair while being gentle on your scalp.
Masodi Organic Deep Conditioner
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Price: Dhs52, thekur.com
Jessica’s Hair Tip: The importance of adding a deep conditioner to your haircare routine cannot be overstated. It helps maintain healthier and softer hair and improves the look and feel of your afro. This deep conditioner contains sweet almond oil and coconut oil and softens and repairs afro hair to make it more manageable. During wash days, opt for warm water rather than hot water to adequately cleanse your hair, as hot water can dry out your hair and remove its moisture.
Curl Cloud Hydrating Hair Mask by Girl+Hair
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Price: Dhs58, thekur.com
Jessica’s Hair Tip: Hydration is your afro’s BFF as this hair texture tends to dry out quickly. To prevent this, it is important to consistently hydrate your hair. A trick to caring for your afro and refreshing your curls is to treat your hair to a hydrating haircare mask.
Masodi Organic All-in-One Hair Oil
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Price: Dhs38, thekur.com
Jessica’s Hair Tip: Folks with ‘fros should use hydrating oil on a regular basis as it’s important for maintaining and ensuring the health of their natural hair. However, it’s important to know the type of oil that works best with your hair type. Plant-based formulas target those fro queens who have dry scalp and need extra help in locking in moisture.
Kazmaleje KurlsPlus Pick
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Price: Dhs65, thekur.com
Jessica’s Hair Tip: Due to the thickness of textured hair, it is very easy for knots and tangles to form, making combing through it difficult. To reduce the risk of hair damage and breakage, it is recommended that you use combs that have wider and softer teeth. Wide-tooth combs have enough space between the rows to allow movement through your hair without tearing up the ends. They make detangling hair less damaging and painful.