There's an app for everything these days, so this doesn't come as a surprise. And let's be honest, it does sound like a good idea at first, but when you deeply give it a though, you start to question the strategy behind this app.
Apparently, the "I Am Dubai" App is available exclusively to influencers, models and celebs with an online presence to enjoy luxury services without paying a fee. Basically, what the app does is connect "good looking people" with luxury establishments, restaurants and hotels, allowing them to receive free services in return for giving a shoutout on their social media platforms.
Now, let's just talk about the phrase "good looking"...
Kay, so I can't help but wonder what they mean by "good looking" people. I mean, it's 2020, we've established that the whole narrative of superficial beauty is outdated. We've seen brands embrace more diverse and authentic faces, forms and bodies, so to see something like this makes me feel like we've just taken 10 steps backwards.
Obviously, we're in peak influencer age - aka we want things to always look aesthetically pleasing* (*read: perfect). And whilst we all do love an aesthetically pleasing sitch from time-to-time - like a flatlay or holiday snap -, we cannot apply that to people.
To the developers of the app, permit me to say this: it is wrong to want people to look a certain way to fit your criteria because that in itself is inauthentic. All that should matter when it comes to authenticity is that said influencer has an audience that connects and engages with them.
If all you're after is some who is good looking with a good following, then we really have bigger problems than I thought.