The first-ever Saudi Idol season, which is being held in Riyadh and airing on MBC Group TV and digital networks, has selected Sephora, the luxury cosmetics omni-retailer as its official beauty sponsor. Exciting (!!)
Saudi Idol participants can collaborate weekly with the Sephora Pro Team in a backstage beauty hub created by Sephora in collaboration with MBC Media Solutions (MMS), the commercial arm of the MBC Group.
Sephora is celebrating Saudi talent with the first season of Saudi Idol…
All candidates, judges, and idol hosts will be welcomed by the Sephora “pro-team” as they persevere through the nine live performances leading up to the final, which will be telecasted on March 15, 2023.
To make sure they look and feel their best throughout the live sessions, the crew will introduce them to the newest beauty hacks and suggestions. The “Saudi Idol Sephora Beauty Studio,” according to a Sephora spokesperson, is the ideal backstage area, created to amplify the Sephora DNA. It features a customised beauty hub, a perfectly curated and relaxing interview space, and a product hub that enables viewers to experience the newest, hottest, and most exclusive products from Sephora.
Via Instagram @sephoramiddleeast
Ahlam Alshamsi’s makeup was done by Sephora brand ambassador and MUA Lama Mohammad
Via @saudiidol on Instagram
A spokesperson for MMS stated that the company is pleased to be a part of this campaign and to connect Sephora with its Saudi audiences. By doing so, Sephora will be able to forge strong relationships with Saudi youth and introduce them to their products by showcasing the most recent beauty trends.
Psst!! All of the looks and products used by the Sephora team are available at any store or online at sephora.sa, or the Sephora app. Viewers may also find their favourite items.
We’re looking forward to seeing this season of Saudi Idol since they’ll be ~all~ made up.
Get ready to watch the first season of the show on Tuesday December 20 at 9.30 pm. Auditions air every Tuesday and Wednesday.