Look, you may have thought Dubai was a he but we are sure she is a woman.
The ultimate main character, she’s the type of girlie who doesn’t wait to be chosen, she leads her own destiny, she is ambitious, an overachiever and has been underestimated time and time again. Sounds like our kinda bestie.
We say she is an all round baddie who shows everyone how it is done. And we aren’t fan girling, we have receipts…
The 2008-2009 financial crash
International media predicted it the end of Dubai. What did she say?… No way!
Instead of retreating, she restructured debt and restored investor confidence. A few years later…cranes were back and tourism rebounded.
Opening of Burj Khalifa during the recession
In 2010 it was global economic chaos. What does she do? Unveils the tallest building in the world. If that’s not a comeback, we don’t know what is.
Creating Palm Jumeirah
When first announced it was called unrealistic. Doubts were loud. But what was louder? The results. Today it’s the most iconic man-made island in the world and home to first-class hotels and restaurants.
The 2024 record-breaking floods
No one can rain on her parade and when the city was hit by major rainfall leading to flooded roads and homes, disruptions at DXB airport and schools being closed many thought it would take ages to recover. But recovery was quick and she adapted in real time.
Post-pandemic tourism boost
Lots of tourist hot spots struggled after Covid but Dubai came back. By 2022-2023, tourism figures passed pre-pandemic highs. It wasn’t accidental – it was strategic. She knew what she was doing with reopening, marketing and positioning.
BTW, these UAE-based Mental Health content creators will be your internet big sis.