If you’ve been waiting for a sign to finally splurge on that Isabel Marant blazer or those Bottega Veneta boots, this is it. Hushday, the Middle East’s first premium private sales platform, is launching HushEdit. Its the first major offline luxury event in partnership with YOOX (part of the Net-a-Porter Group) and it’s about to be the shopping event of the season.
From October 30 to November 2 at Area 57 in Al Quoz, HushEdit is bringing over 110 international luxury brands and 15,000 pieces across women’s, men’s, and kidswear, with discounts ranging from 70% to 90% off. Yes, you read that right. We’re talking Isabel Marant, Dolce & Gabbana, Bottega Veneta, Sandro, and Loewe at prices that actually make sense. This isn’t a clearance sale with tired stock and sad leftovers. This is a curated moment with fresh drops, limited quantities, and first-pick exclusivity for members and registered guests only.
What makes HushEdit different? It’s designed to feel like an actual luxury experience, not a chaotic sample sale where you’re wrestling strangers for a pair of jeans. No endless queues, no improvised try-ons in corners, and no regret purchases because you felt rushed. Every detail has been thoughtfully curated to create an elevated environment where shopping feels like the indulgent interlude it’s supposed to be. Top spenders will receive curated gifts, and the first arrivals each day get complimentary coffee.
There’s also an exclusive beauty moment happening. Laboratoires Novexpert, the official beauty partner of HushEdit, will be on-site offering ultra-clean, clinically proven skincare. Developed by French doctors and scientists, their 100% natural origin formulas are vegan, preservative-free, hypoallergenic, and safe for pregnant and breastfeeding women.
HushEdit runs Thursday to Sunday, 10 AM to 8 PM (9 PM on weekends), and access is exclusively for members and registered guests. If you’re not already signed up, now’s the time. This is Dubai’s largest luxury private sale, and it only happens once. You won’t want to miss it.
Register here: HushEdit.hushday.com