37 of the best new fragrance launches in 2020
We’ll take one of each please
We’ll take one of each please

Loubiworld fragrance collection
Dhs1,290 at at Harvey Nichols Kuwait and Ounass.com
Loubiworld takes you on a journey through the imagination of the designer. Each perfume, from the lightest to the most intense, unveils a personal memory, a fantasy, or a dream. The collection consists of 7 – Loubicroc, Loubicrown, Loubiraj, Loubirouge, Loubikiss, Loubifunk, Loubidoo.
Chopard Love, Dhs575 at Faces
Paco Rabanne 1 Million, Dhs385 at Ounass
Salvatore Ferragamo Amo, Dhs350 at Namshi
Rebel Bubble Gum, Dhs675
Lootah Velvet Blend, Dhs575
Sisley Eau Du Soir Skies
This year, Sisley’s signature fragrance Eau du Soir returned as Limited Edition infused with delicacy and poetry. The unique scent reflects the sky’s glow to pay homage to the chypre floral notes responsible for the success of Eau du Soir.
Carolina Herrera Iris Empire, Dhs990 at Ounass
Jean Paul Gaultier So Scandal, Dhs390 at Sephora
Salvator Feragamo Cupola
Dhs975 at Ounass
The fragrance evokes the mystic atmosphere inside a Cathedral with soft brushing of sophisticated Orris and steam of Incense, and a gentle hint of Gaiac wood and warm Amber. There’s a subtle freshness of vivid tangerine and green angelica .
Le Vestiaire des Parfums Capeline, YSL Beauty
Dhs995 on Ounass
Joyful, captivating, as bright as the spring, the soaring scent of magnolia expresses all its irresistible charm of spring, when its giant, tulip-shaped flowers bloom on trees. Fresh as dawn, bergamot opens the scent, its floral note is perfectly complemented by the green, incisive crispness of petitgrain bigarade, the distilled essence of bitter orange tree leaves and twigs.
Givenchy Irresistible
Dhs537 at Sephora
The new and improved composition of Givenchy’s Irrestible is undeniably every perfume lover’s dream. Presented in an ultra-feminine bottle, the composition includes a blend of luscious rose and radiant blond wood. This fragrance is the epitome of joie de vivre in a bottle.
Givenchy L’Interdit Eau de Parfum Intense
Dhs579 at Faces
The scent of this fragrance highly contractdicts its packaging. L’interdit is an oriental floral fragrance for women.This fragrance is an explosion of black pepper, tuberose, including orange blossom and sesame.
My Way, Georgio Armani
Available from August 23
Recycled and recyclable materials mainly sourced ingredients of this fragrance allowing significant reduction of materials waste. MY WAY encapsulates the brand’s eco-conception efforts – this fragrance is a perfect blend of bright white flowers that is incarnated by actress Adria Arjona.
Cartier Les Épures de Parfum Collection
Perfumer, Mathilde Laurent describes this collection as fine pieces of jewellery. The three-piece collection is unisex, with the fagrances titled Pur Magnolia, Pur Muguet and Pur Kinkan. Pur Magnolia has a warm and earthy scent to it, while Pur Muguet takes a different twist as it smells fruity and sweet. The third of the pack smells like the purest form of citrus. Individually, a spritz will give you an experiecne of raw olfactory pleasures, but when used together, they make a bold statement.
Muguet, Guerlain
Available here
Guerlain has worked with the Maison Massillon design atelier to create the very latest emblematic Muguet Bee bottle based on lily of the valley. This gragrance is said, in the west, to bring good luck. If I were you, I’d consider those chances.
Ojar Wood Whisper
Dhs590
‘I see perfume as a lifestyle, it is a signature that you bring wherever you go.’ Hind Bahwan.
This Omani perfume brand founded by Sheikha Hind Bahwan, is a fusion of fragrances from the East and the West to embrace both statement of modernity and traditional harmony. Frankincense is one of the key ingredients of the collection. The entire collection are beautifully created unisex perfume by Givaudan.
Hermes L’Ombre des Merveilles
The new unisex fragrance from Hermes is a woody and oriental concoction with lashings of tonka bean, black tea and incense. Created by Serge Mansau, the bottle evokes feelings of summer sea spray, and the rocking shape (flat on one side and rounded on the other) also acts as a magnifying glass – true craftsmanship at every turn.
Lancome Peut-Être
Lancome relaunched the brand’s infamous best seller – Peut-Être. Not only is this fregrance recognizable from just one spritz, the bottle is as sexy as it makes you feel. The fragrance is warmed up by the soft, powdery scent of musk and the amber notes of benzoin.
Chopard Black Incense Malaki
The fragrance opening is intensely aromatic with bright and warm spicy undertones. It warm notes are cumin and cinnamon, witha brilliant quality of frankincense essential oil stands out at the heart of the composition.
Rituals Rose De Shiraz
Oriental Essences, one of Rituals’ key collections, welcomes their latest launch: Rose de Shiraz. The scent is a feminine one, comprised of Damasque Rose, zesty rhubarb and musky notes of ambrette.
Salvatore Feragamo Signorina Ribelle
Available at Faces
If fresh florals are your thing, the Signorina Ribelle scent is for you. This fragrance is an explosion of white floral notes, including Tiaré and orange flowers. Definitely the perfect date night scent.

YSL Libre
Dhs440 at faces.com
Libre, the newest YSL Beauté fragrance is an ode to feminism. This fragrance is a couture twist on a clasically masculine style – the key natural ingredients are diva lavender heart and vanilla bourbon.
VESEVIUS
Dhs650 at Balmessence
VESEVIUS is an explosion of colors and life, its heart reveals aromas of wood as well as a deep scent of wild orchids, myrtle and aromatic plants mixed with galbanum and musk.
Roberto Cavalli, Florence Blossom
Dhs489, at Sephora
This fragrance is basically Spring in a bottle. The Eau de Parfum will transport you to the rolling hills of Tuscany, where flora, fauna, fruit and fresh air come in abundance.
Bath & Body Works Into the Night
Dhs180 at Bath & Body Works
Into the Night is the perfect blend of midnight raspberries, velvety rose petals, and rich amber. If you love edgy and still elegant sweet smell, this is your fix.
London 11:00 am Vincent Schaller
Dhs1,396 at hocparfum.com
Picture this – allure of Princess Diana meets pink gardens of Portobello Road. Its top notes are rasberry jam, jasmin blossom and patchouli wreathed in white musks.
Miss Dior Rose N’Roses
Dhs399, at Faces
The newest addition to the Miss Dior line is a sparkling floral fragrance made to be worn all day, errday
Kayali Déjà Vu
57, Dhs340 at shophudabeauty.com
This sultry scent is a mix of gardenia, jasmine, tuberose infusion and Tahition vanilla
Gucci Guilty Love Edition
Dhs502, at Noon
The Guilty Love is a limited edition take on the iconic Gucci Guilty perfume and is a combination of bergamot, jasmine samba, grapefruit, patchouli, musk, and narcissus flower
Tiffany Tiffany & Love
Dhs450 at Faces
In true Tiffany style, this launch was created as a tribute to modern love. It’s top notes are basil and grapefruit, with a hint of sequoia for some wamth
Nars Audacious
Dhs660 at Nars
A fragrance that’s both as bold as its name and its packing
London 5:00 pm Vincent Schaller
Dhs1,396 at hocparfum.com
5:00 pm opens with a burst of bright lemon zest sparkling over a blend of white and green tea. This fragrance is basically golden hour in Mayfair in a bottle.
Coach Dreams
Dhs292, at Noon
A combination of radient bitter orange with a warmth of gardenia to evoke a road trip across America
Yves Saint Laurent Atlas Garden
Dhs1,166, at YSL Beauty
Inspired by Morocco, this floriental fragrance is a combination of bergamot, mandarin orange and neroli and dates
Chloé Jasminum Sambac
Dhs515 at Nordstrom
Tbh we’d buy this if for nothing else than the scentsatinal packaging
Salvatore Ferragamo Amo, Dhs350 at Namshi
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