Global sports brand PUMA has just made some major moves by launching its first-ever modest activewear collection with hijabs. The household name brand has already experienced a huge first last month by returning since 2017 to NYFW with their ‘FUTROGRADE’ Metaverse experience.
Now, their latest campaign has been developed alongside modest women to create sport-specific hijabs. A round of applause please 👏🏽👏🏽.
Scroll down to check out PUMA’s modest activewear collection campaign…
The global campaign was shot locally in Dubai with a group of inspiring and successful athletes like Rasha Alkhamis, Safiya Alsayegh, Nour Cheaito, and Burcu Subata.
While still highlighting the athletic accomplishments of modest Arab women, PUMA has created pieces that are designed to perform at every intensity, built out of a need for options that are both functional and fashionable.
From PUMA’s Sports Under Hijab to the Hijab Hoodie, the brand has definitely created head-to-toe looks with these modest athletes in mind.
A professional runner on the Turkish National Team.
The youngest fitness coach and manager in Lebanon at 24 years old.
A 4 times Guinness world record holder and the first-ever female certified boxing coach from the Saudi boxing federation.
The first Arab and Emirati woman to become a world tour cycling pro.
The Modest Activewear collection consists of 5 different styles in 4 colorways and is now available from PUMA.com and select retailers.