Pandora just annouced that they will start using recycled jewellery when creating new products. In a bid to help protect the environment, this pledge will be fully achieved by the year 2025. YAY!
What does this mean for the environment? Well, significantly less CO2 emissions and water usage for a start.
"The need for sustainable business practices is only becoming more important, and companies must do their part in response to the climate crisis and the depletion of natural resources. For many years, Pandora has used recycled metals in our designs. Now we are ready to take the next step and stop using mined silver and gold altogether. This is a significant commitment that will be better for the environment and make our jewellery more sustainable, " said CEO Alexander Lacik in a press release.
"Silver and gold are beautiful jewellery materials that can be recycled forever without losing their quality. Metals mined centuries ago are just as good as new. They will never tarnish or decay. We wish to help develop a more responsible way of crafting affordable luxury like our jewellery, and prevent that these fine metals end up in landfills. We want to do our part to build a more circular economy."
Guilt-free jewellery? That. Is. All. We. Want.