Egyptian jewellery brand Jude Benhalim launches try-on IG filter

Making try-before-you-buy a whole lot easier
Egyptian jewellery brand Jude Benhalim launches try-on IG filter

Seen on celebrities such as Kendall Jenner, Jessica Khawaty and Nikkie Tutorials, Jude Benhalim is a name to know in the jewellery game.

Hand-finished in Cairo using only the finest materials and custom-made Resin stones, the jewellery collection is trés chic and artistic. The Etruria collection is the latest to collection to drop, with sculptural earrings, cuffs and necklaces crafted in gold-plated brass and sterling silver with jewel-toned stones.

Earrings are always difficult to try on because, well, hygiene, so Jude Benhalim have created a filter allowing you try on the Etruria collection from the comfort of your home on Instagram. Genuis, no?

Cosmo ME's Junior Assistant Francesca Gibson tries the filter