Picture this: You’re doing some long overdue retail therapy at Mall of the Emirates, and you’ve snagged an exquisite business-chic power suit from Zara. You’re absolutely set on buying it, but you’d like a second opinion – so you open WhatsApp, snap a quick OOTD live from the changing room, and press ~send~ to the “besties” group chat.
Such a scenario is a common occurrence amongst Dubai shoppers, and in line with Majid Al Futtaim’s commitment to offering shoppers an omnichannel and seamless shopping experience, Mall of the Emirates has ingeniously leveraged WhatsApp’s popularity (as the primary instant messaging service in the UAE) to provide shoppers with an unparalleled and extraordinarily convenient shopping experience – entirely online.
The revolutionary Digital Concierge WhatsApp Chat feature grants customers the opportunity to shop the mall’s entire fashion catalogue, from A to Z, and to have their items of choice delivered straight to their doorstep. In other words, just in time for the joyous autumn shopping season, shoppers can conveniently and seamlessly peruse and buy Mall of the Emirates’ elite A/W collections – from the daily outfits to the luxury fashion ensembles à la Louis Vuitton – using this brand new, unprecedented digital retail service via WhatsApp.
The incredible perks of Mall of The Emirates’ new Digital Concierge Service
A simple one-to-one WhatsApp conversation
From over 350 international and local brands, whether they be affordable or high-fashion, customers can conveniently select their favourite brands and items of choice through a dedicated WhatsApp concierge/chat. Basically, it’s retail therapy like never before – and we’re obsessed.
Free delivery
But that’s not all, all of our precious purchases will be delivered right to our doorsteps (or destination of choice) *for free*, within a period of 4 hours.
5% cashback when spending on fashion
In SHARE points, customers are entitled to receive 5% cashback for a limited time period until December 14th when spending on fashion (excluding luxury).
Certified experts in elevated retail: Mall of the Emirates’ convenient e-commerce website
Whilst such a digital retail experience might seem unprecedented in the general shopping arena, Mall of the Emirates is already exceptionally well-versed in seamless, omnichannel shopping – hence their exceptional e-commerce website and smart parking service.
In the words of Fuad Sharaf, Managing Director at Majid Al Futtaim, “While we’ve always prioritised an omnichannel experience, we decided to elevate our offering with the Digital Concierge service which enables shoppers to shop from their most loved brands in the comfort of their own homes. Alongside this service, we are already meeting consumer needs and desires through other digital retail experiences, which will soon expand beyond the Mall of the Emirates. Our pride as a leader in offering innovative omnichannel experiences comes with the humbling need to always place the consumer first, providing convenience, simplicity, and ease wherever they are.”
Bespoke personal stylist workshops
Specifically designed for all those who wish to revamp and personalise their wardrobes, Mall of the Emirates’ very own professional stylist service is here to guide shoppers through the mountainous and diverse retail territories of the iconic mall.
To access this service, customers can simply book their stylist, package, and session of choice via the Mall of the Emirates e-commerce website and subsequently enjoy an individualised and highly thorough styling consultation courtesy of Mall of the Emirates.
Smart parking
Desperate times call for desperate measures, and the obsessional urgency of retail therapy at Mall of the Emirates often requires that we reserve a parking slot long in advance. This is precisely why the pioneering mall has also introduced a smart parking service dubbed the digital reserved parking. Simply by downloading the Mall of the Emirates digital application, shoppers can reserve their parking space ahead of time within the “parking” section. The booking must be made a minimum of one hour in advance, and shoppers are allowed 30 minutes earlier than the booking time tolerance.
Shop over 50 brands, online
The e-commerce website additionally allows shoppers to peruse over 50 brands at Mall of the Emirates, further enhancing the digital retail experience inherent to the mall’s very existence.
With its newly launched Digital Concierge WhatsApp service, the iconic and pioneering Mall of the Emirates is redefining what it means to shop till you drop – by offering customers a seamless omnichannel shopping experience and dropping all of their fashion purchases, from the casual to the highly luxurious, straight to their doorstep.
So, which autumn/winter pieces will you be shopping (and having delivered) via Mall of the Emirates’ Digital Concierge WhatsApp service?
To access Mall of the Emirates’ all-new digital services, visit their website.