Label to love: MEERA ADNAN

Love from Gaza
Label to love: MEERA ADNAN
MEERA ADNAN
MEERA ADNAN

Meera Albaba’s Gaza City based fashion label MEERA ADNAN has been seven years in the making, and it is totally worth the wait. Meera was born in Saudi, before moving to the Gaza strip in 2004. However, she didn’t always see herself as having a career in fashion, “When I was younger I always saw myself working in the field of journalism or political science” she told us, “I realized from an early age that my mere existence in this world is already politicized. Yet, after moving back and witnessing military invasions, internal conflicts, and wars I found salvation from the political and social realities in the fashion world”.

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“It [fashion] represented an outlet for me personally and a way of self-expression that is so beautifully universal. The idea was starting to form back in 2013 and it took me 7 years and moving between 4 different countries in order to finally launch my label. I currently reside and operate from Gaza City but most parts of production take place in Turkey due to the enormous restrictions on movement that we suffer from in Gaza. However, I still aspire to turn my label into a platform of Palestinian creativity that we would like to see in future Palestine.”

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The latest campaign photo shoot from MEERA ADNAN has been inspired by the struggle of uncertainty and isolation currently being felt across the globe, and reflects that of feelings of the residents of the Gaza Strip who have felt isolated due to living under siege. “Personally experiencing isolation has opened my eyes to the crucial consequences of the social and cultural separation and how it shapes younger generations” Meera tells us. “Thus, with this pandemic I believe that many people have experienced a small part of how geography limitations can affect human psychology and creativity, as highlighted in the photoshoot. It shows how much separation can manipulate and affect human emotions and consequently increase uncertainty, sense of displacement, and self-indulgence. Visualizing self-indulgence humanizes the experience of individuals living under siege, displacement, war etc. It highlights diversity and individualism while also craving human connection and familiarity.”

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Being a creative in this environment is not easy Meera explains, “The photoshoot is a visual representation of living and operating as a creative from the world’s biggest open air prison”. “Managing geographical and movement limitations require flexibility and being open to alternatives. It shows the reality of creativity while being deprived from the luxury of choice and the privilege of free movement. I have worked on this photoshoot with a dear Palestinian friend of mine who is a photographer, originally from Gaza but resides in Dubai. We wanted to create a project done by Gazan creativity, so we worked together on the art direction and was assisted in modelling by our friend also from Gaza and a talented Iraqi stylist who managed to produce a successful photoshoot with almost zero budget. This collective effort highlights the importance of story-telling and presenting local and regional talents that are usually not given the chance to create something original in the fashion industry.”

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Photography: Baraa Alwahaidi (@bara2x)
Styling & Makeup: Noor Alazzawi (@icy_noor)

Shop the collection at meeraadnan.com.