One of our fave sportswear brands has just released a campaign, targeted to women, encouraging them to make their move. Whether you’re an adrenaline junkie, a stay-at-home mum, or a woman that’s always on the go, it’s *super* important that you’re as comfortable as you can be, especially footwear-wise. 

Reebok MENA has teamed up with influencer, entrepreneur, and mother Karen Wazen to bring this campaign to life. So obviously, we’re obsessed. The #MakeYourMove challenge aims to empower women to stand up, move, and be more fit. If Karen can do it, then so can we.

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The hero shoe of this campaign, the Daily Fit DMX, isn’t your average walking shoe. With DMX TripleMax Air Moving Technology, your feet will feel as though they’re walking on cushions (even clouds.) And the molded, satin-like heel will hug the back of your foot for luxe, leisurely comfort. Sleek, simple and chic is the exact design that Reebok was going for. 

The Daily Fit sneakers can even be worn in versatile ways. Athleisure outfit? Check. Mom jeans and a white tee? Check. Paired with a casual blazer suit? Check. 

Really – these are rie-or-die shoes. 

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Not only are new colourways being released for this launch, but for the very first time, Reebok has even collaborated on a gaming app with Karen Wazen. ‘Karen Wazen My World‘ offers a fun and engaging competition where users can match 3 items in the game to win some points, and as of 5 September, the Daily Fit shoes will be featured. The competition will run for one month and the top female players on the game’s leaderboard will be raffled. One lucky winner will get the chance to win an amazing prize – their very own DailyFit DMX and a Polar Ignite 2 GPS Fitness Watch!

You can click here to download the app and play.

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If you’re on the lookout for new shoes, then look no further. The Daily Fit DMX sneaks’ are a perfect synergy of fashionable, and comfortable. Forget getting tired while shopping in Dubai Mall now. 

The shoes are now available across selected Reebok Stores like The Dubai Mall, The Galleria Abu Dhabi, 360 Mall Kuwait and The Avenues Kuwait, and online partners in UAE, Kuwait and KSA. Retail prices start at Dhs325. To shop online, click here.