Regional fashion is expanding, with events like Arab Fashion Week causing a scene, as well as Dubai Fashion Week. Sustainable fashion is expanding in the GCC, but where can we find innovative brands discussing the future of fashion in Egypt?

Be Expo, the first and leading exhibition for women in Egypt, will have everything the girlies want: beauty & wellness, fashion, and food. Plus Influencers, models, designers, entrepreneurs, and Egypt’s creatives will be there.

In fact, it’s more than an expo, but an experience. It’s an opportunity to connect, learn, and inspire. At Be Expo, you will be encouraged and educated on why your voice matters, as a woman. Plus, there will be a surprise Egyptian celeb! Can you guess who?

Enter the Fashion Zone:

Baky Fashion Hub, a full-service fashion production company, offers branding, consulting, production, digital marketing, and education. Collaborating with TFP Models, a trail-blazing Egyptian modeling agency, at the event to spread female empowerment through fashion. “Joining this movement to uplift, inspire, and connect strong, visionary women,” shared Baky’s Fashion Hub- via Instagram. Fashion shows, styling tips, panels with Egypt’s leading fashion professionals, and more.

Enter the Beauty and Wellness Zone

Get ready to meet specialists, experience the latest treatments, and explore how real care creates real results. Experts in dermatology, dentistry, aesthetics, nutrition, pediatrics, body contouring & laser will be there, with live demos by leading clinics, dermatologist-approved formulas, one-on-one consultations with skin experts, and more. Whether you’re targeting acne, pigmentation, aging, or just want that next-level glow- this is your moment to learn, try, and transform.

Enter the Cooking Zone

Mona Esawi, your go-to Egyptian healthy lifestyle content creator, live at Be Expo in collaboration with Stevia. “From kitchen stories to brand deals, food content has become one of the most influential forces in the digital world,” shares Be Expo on Instagram. At the Cooking Zone, join an inspiring conversation with top chefs, food bloggers, and culinary creatives as they share how they turned their passion into a platform.

The surprise celeb, revealed:

Yes… You guessed it, Tamer Hosny! It’s not a party without an Egyptian pop tunes, dancing, and singing! Get ready for romantic Egyptian classics from the early 2000’s, to the Egyptian pop hits of today.

What:

👠 Fashion: Powered by Baky’s Fashion Hub, Jewelry and fashion brands, styling workshops, panel talks, your fashion business, the latest fashion trends.

💅🏽 Beauty/ Wellness: Many cosmetical brands, with consultations available.

🥡 Food: Cooking section powered by the Cooking School, with lots of cooking classes and competitions.

📍 Where: Egypt’s International Exhibition Center, El-Moshir Tantawy Axis, Al Hay Al Asher, Nasr City, Cairo Governorate 4440510, Egypt

🕒 When: 25/04/2025- 26/04/2025

Whether you are a designer, fashion stylist, influencer (or aspiring influencer,) trend enthusiast, or need to gain fashion inspiration, come to Be Expo to be uplifted and supported in your creative journey as a woman.