It’s more important than ever to keep up, and to shop from, sustainable fashion brands. Especially with the ever-changing trends in the industry, and our desire to keep up (ahem-fast fashion-ahem). Believe it or not, clothing can get to be a big contributor to the carbon footprint we leave behind on our environment. To actively make a change, many fashion brands have begun to transition into becoming more sustainable by changing the practices and materials they use, others have completely become 100 percent eco-friendly.
Shopping from sustainable fashion brands is definitely the way to go, so to help you out, here are our six fave sustainable fashion brands in the GCC that you must check out.
Not So Basic by Flashmob Nation
Flashmob Nation is a Dubai-based brand that takes pride in producing garments where pollution and harmful emissions are non-existent. Their Not So Basic Collection focuses on providing a one-of-a-kind fashion experience that follows the Sustainable Approach. Spearheaded by young designer, Shreyas Mehta, this collection features combed cotton and an eco-friendly garment-dyeing process. The sustainable garments are super high-quality, ensuring you look and feel great knowing that your wardrobe choices contribute to a brighter, greener future.
Shop Not So Basic by Flashmob Nation here.
Glossy Lounge
Via @glossylounge on Instagram
Glossy Lounge is a sustainable and luxury homegrown brand in the UAE. This brand focuses on creating elevated and luxury loungewear while keeping their goal of sustainability in mind. The brand focuses on eco friendly fabrics and is also mindful of their packaging and tech innovations. Glossy Lounge is also big on inclusivity with one of their mission statements mentioning that “Glossy Lounge is here to be part of your essential wardrobe, for every body”.
Shop Glossy Lounge here.
Tribe of 6
Via @tribeof6me on Instagram
This uber cool athleisure brand comes under the Alshaya group and is on a mission to give back to the planet. The Tribe of 6 creates their clothes with 70% recycled materials and 30% organic fabrics making them extremely eco friendly. Apart from sustainability, the brand is also very inclusive.
Shop Tribe of 6 here.
F5 Global
Via @f5global on Instagram
Apparel group’s sustainable brand F5 has one aim – fight against climate change and build a community of like-minded individuals who work towards creating a positive impact. The label creates super chic athleisurewear that is versatile and consciously made using 70% certified organic cotton. They are also Sedex certified which means they were tested on labour, health and safety, environment and business ethics and passed with flying colours.
Shop F5 global here.
YOOXYGEN by YOOX
Supplied by YOOX
The online fashion retailer YOOX in collaboration with various international designers and stakeholders has launched RETHINK WITH <3, an initiative called YOOXYGEN dedicated to the encouragement of conscious consumption and sustainability. As a contribution, YOOX is creating pieces and collections that promote the reuse of materials and products so they no longer go to waste while at the same time allowing you to stay fashionable. The YOOXYGEN project launch is an effort to fulfill the goals of the Circular Culture pillar of YOOX NET-A-PORTER’s 2030 sustainability strategy. This strategy was set to promote sustainable products and ultimately make the upcycling of luxury items more attainable and available for all their customers.
Italian designer Caterina Gatta will be the first collaboration in the YOOXYGEN project series out of two that are set to launch this year.
Shop YOOXYGEN here.
The Conscious Edit by Harvey Nichols
Supplied by Harvey Nichols
The Conscious Edit is luxury department store Harvey Nichols’ newest eco-friendly initiative to promote conscious consumption for the betterment of our planet without having to sacrifice style. Renowned brands like Chloé, Ganni, E.L.V. Denim, and Bond-Eye, just to name a few, are among the various names included in this curated collection dedicated to sustainable fashion brands.
Shop The Conscious Edit in-store as well as here.
The Ido Movement
Via Instagram @theidomovement
The luxury activewear brand The Ido Movement creates multitasking pieces that adhere to everyday activities and is designed for people with busy lifestyles. All of their apparel is very versatile and curated to make you feel comfortable while keeping you stylish at all times. This sustainable fashion brand’s products are all responsibly sourced and encourage conscious shopping. The best part is that with every purchase made, you are contributing not only to the betterment of our planet but to coastal habitat protection and the encouragement of female empowerment.
Shop The Ido Movement here.
The Giving Movement
Via Instagram @thegivingmovement
UAE-based brand The Giving Movement is one of the top sustainable fashion brands that we’ve got our eyes on. It’s both fashionable and caters to all styles while using environmentally-conscious practices. Here you can find anything from loungewear, formal attire, sportswear, and even maternity apparel. All of this brand’s packaging is 100 percent recyclable and their clothing is made from organic, reused, and plant-based fibres.
They also keep a charitable mindset by ensuring basic needs to children in need through donations with every product that is purchased.
Shop The Giving Movement here.
Reformation
Via Instagram @reformation
Starting from humble beginnings as a small vintage clothing store in Los Angeles to becoming the sustainable clothing line they are now, Reformation has always focused on contributing to the betterment of our environment. All their products are made from low-impact materials, recycled deadstock fabrics, and repurposed vintage clothing. To prevent waste, they also come out with limited-edition collections so they can start out with small quantities of each product and then manufacture more based on customer feedback. Reformation is a proudly certified Climate Neutral company and is set to become a Climate Positive company by 2025.
Shop Reformation here.
BLSSD
Supplied by BLSSD
The Dubai and Beirut-based brand BLSSD is streetwear with a luxury twist. All their products are made from sustainable fibres and use ethical means of production. BLSSD is also a social enterprise fashion brand and has a support group called Blessed (together). This support group is dedicated to helping those in need whose lives have been affected by cancer by providing relief through various means. So when purchasing from this brand, not only will you look fabulous, but you will also be helping a good cause.
Shop BLSSD here.