Did you know that every single pair of jeans requires 2,900 gallons of water to make (the equivalent of 70 bathtubs full)? And that the harmful greenhouse gasses given off from discarded denim lying in landfill is contributing to climate change quicker than you can say Greta Thunberg? The stats around denim recycling are alarming and terrfying, but here to take an environmental stand are American Eagle, who are recycling your blues for money!
In the lead up to Global Recycling Day (21 March is firmly in our diaries), the high street brand are helping you reduce your carbon footprint by inviting you bring in an old pair of jeans (and they don’t even have to be from American Eagle), where they will recycle them for industrial use or remanufacture them into new fabric.
And if green guilt (a new phrase we’ve coined at Cosmo HQ) hasn’t got the better of you, then perhaps the fact that you’ll get Dhs60 off your next purchase will.
Participating American Eagle outlets include The Dubai Mall, Mall of the Emirates, City Centre Mirdiff, Deira City Centre & Ibn Batutta.