Summer looks better in silk
Summer demands more than beauty. It calls for breathability, weightlessness, and clothes that feel good on the skin, even when temperatures hit 40°C. That’s where Selhaya comes in: a British-born luxury abaya Maison that proves elegance and comfort don’t have to be opposites.
Founded by London-based entrepreneur Aisha Hossain, Selhaya is intentionally slow, quietly powerful, and rooted in purpose. It wasn’t created to follow trends. It was built for women who want to dress with meaning and invest in pieces that last.
Why silk is the only fabric you need this season
Most mass-market abayas use synthetic blends like nida or polyester satin. These may look smooth online, but in real life? They trap heat, cling to the body, and create discomfort in warm climates.
Selhaya works exclusively with 100% pure silk or silk-linen blends, natural fibres that are thermoregulating, hypoallergenic, and effortlessly breathable. Silk keeps the body cool in heat, warm in cooler air, and feels light against the skin.
The difference isn’t just visible. It’s wearable.
Synthetic satin: Shiny, stiff, clings to skin, traps moisture.
Selhaya silk: Soft, flowing, naturally breathable. Designed to age beautifully.
This isn’t just fabric. It’s a philosophy.
Fashion that slows down on purpose
Selhaya doesn’t do fast drops or seasonal churn. Each collection is released as a limited capsule, drawn from emotion, memory, or a place that shaped the founder’s worldview. Pieces are designed in-house, refined by hand, and produced in small batches only.
Instead of click-and-buy, clients are invited to register their interest. This registry model slows down the shopping experience and encourages women to choose with care. The result? Fewer, better garments, pieces that stay with you.
Modest wear that moves with you
From quiet reflection to milestone travels, Selhaya robes are worn for meaningful moments. They aren’t just outfits. They become part of your personal archive.
Every order arrives with a collector card and thoughtful packaging, a tactile reminder that luxury isn’t about display. It’s about how something makes you feel.
Meet Aisha Hossain, the woman behind the house
Aisha didn’t come from fashion. She came from a career in commercial policy. And that’s exactly what makes Selhaya different. The Maison is founder-led, self-funded, and built on values that extend far beyond style. From fabric sourcing to packaging, she’s involved in every decision.
Selhaya also gives back quietly. Five percent of every sale supports orphan care, gifted in the client’s name. It’s not a campaign. It’s simply part of how the Maison moves: with intention.
A new way to think about luxury
Selhaya isn’t just about modest fashion. It’s about changing the way clothing is valued. In a world that pushes quantity, Selhaya champions quality, presence, and purpose. One great piece. One strong choice. That’s what modern elegance looks like.
So when summer arrives and you need something that breathes, flows, and holds meaning, start with silk.
Start with Selhaya.
ITP Media Group newsroom and editorial staff were not involved in the creation of this content.